Central Coca-Cola Bottling Company, Inc.
A Guide to the Records of the Central Coca-Cola Bottling Company, Inc., 1906–2003
Call Number Mss3 C3332 a FA2
Collection is open for research.
There are no restrictions.
Central Coca-Cola Bottling Company, Inc., records, 1906–2003 (Mss3 C3335a FA2), Virginia Historical Society, Richmond Virginia Historical Society
Gift of the estate of Betty Sams Christian in 2006. Accessioned July 2008.
Repository: Virginia Historical Society.
Collection number: Mss3 C3332 a FA2
Title: Central Coca-Cola Bottling Company, Inc. Records, 1906–2003.
Size: 125 (ca.) linear feet.
Abstract: Include records of the Central Coca-Cola Bottling Co., Inc., of Richmond, Virginia and its predecessor companies. The company bottled Coca-Cola licensed beverages, along with other beverage purveyors' products in Virginia, West Virginia, Pennsylvania, Maryland, and Ohio from the early 20th century until 2003 and was owned and managed by the Crass, Sams, and Christian families.
Scope and Content Information
The collection covers three generations of the Crass, Sams, and Christian families, ownership of the Central Coca-Cola Bottling Company, Inc., and its predecessor companies all based in Richmond, Virginia from the early 1900s to 2003. The records document the evolution of the dynamic Coca-Cola bottling industry. Bottlers receive concentrated flavoured syrups and add water, sugar, and carbonation to create packaged bottles and cans ready to be sold in retail outlets or vending machines within a predetermined geographic area. Central Coca-Cola bottled beverages in Virginia, West Virginia, Pennsylvania, Maryland and Ohio. The industry which experienced great growth from the 1900s into the 1960s began in the 1970s evolving from a large decentralized group of privately owned franchises into a few large conglomerates. The Coca-Cola Company held at least a minority interest in most of those conglomerates. In 1985 there were 278 domestic bottlers in the Coca-Cola bottling system; by 2002 that number had dwindled to just 79. At the time of last family CEO, Betty Sams Christian's retirement in 2003, her company was the ninth largest independent bottler of Coca-Cola in the United States. However, the largest domestic bottler, Coca-Cola Enterprises, controlled 77 percent of the Coca-Cola market. In February of 2006 the operations of Central Coca-Cola were sold to Coca-Cola Enterprises for 102 million dollars.
The collection is broken into three parts. The first two parts overall regard the operations of the company. The first section illustrates the leadership of James E. Crass, Walter L. Sams and Langdon T. Christian, and the decentralized franchise operations of the company that would eventually form Central Coca-Cola Bottling Company. The franchises consolidated into one company in 1980. Part II documents are from the Langdon/ Betty Sams Christian era post 1981 after the restructuring of the company. Langdon T. Christian retired from the company in 1982 and his wife took over the company shortly after. The third part contains the personal papers of four influential leaders of Central Coca-Cola and its predecessor companies, Walter L. Sams, Lottie Crass Sams, Betty Sams Christian and Langdon T. Christian.
James E. Crass (1867–1930), was born in Mayfield, Kentucky, and founded the predecessor franchise group to the Central Coca-Cola Company, Inc. Orphaned at an early age Crass was sent to live with an older half-brother, John T. Crass, a contractor in Chattanooga, Tennessee. His brother built the Lookout Incline and Lula Lake Railway in the late 1890s in Chattanooga. When of age, James E. Crass worked for his brother as an agent for a new cable line in the area. Crass saved money from his jobs and at the urging of Asa G. Candler, owner of The Coca-Cola Company, he purchased a small Coca-Cola bottling plant in Charleston, South Carolina in 1899. Within the next year Crass quickly outgrew the small plant and moved to Richmond, Virginia to build a larger plant in a more expansive bottling territory. Syrup in his territory was acquired from the Coca-Cola Company (Thomas) of Chattanooga, Tennessee who held the exclusive rights to sell the syrup to other bottlers in Crass's area. Crass grew his Coca-Cola conglomeration into 42 franchises in Virginia, Ohio, and Pennsylvania among other states. James E. Crass was married to the former Emma Leimenstoll of Ohio. They had four children: James Edward, Lottie, Ada, and Nellie. At the time of his death in 1930, Crass was one of the most successful owners in the Coca-Cola franchise network and even produced his own brand of soda. In preparation for the future of the company Crass had taken on his son-in-law, and former Coca-Cola Company sales manager, as an employee. Walter L. Sams took over the management of the Crass plants upon Mr. Crass's death.
Walter L. Sams (1886–1965), was born in Sandy Ridge, Georgia. He attended pharmacy school at Mercer University and eventually became a travelling sales manager for The Coca-Cola Company in 1912 based in Richmond. He worked for the company for five years, before enlisting in the Navy during World War I. Prior to enlisting Sams became associated with the Crass family and married their daughter Lottie Crass in October 1917. Sams was discharged from service at the end of 1918 and began working for James E. Crass as a plant manager in Staunton, Virginia in 1919. After the war Sams had his choice of buying a drug store on his own or a Coca-Cola franchise with his wife's family. The family choose to purchase the Blue Ridge Coca-Cola Bottling Works together in March of 1919. The franchise which was renamed Staunton Coca-Cola Bottling Works, included facilities in Charlottesville, Staunton, Harrisonburg, and Winchester, Virginia and Romney, West Virginia. In 1922 the Sams welcomed the birth of their first and only child Betty Lee Sams (1922–2006). The family expanded the business quickly in their new bottling territory. In 1927 W. L. Sams moved from Staunton to Richmond to become the General Manager of the Crass Coca-Cola operations, which at one point consisted of 42 Coca-Cola franchises. The headquarters in Richmond was known as the Coca-Cola Bottling Company General Office. In 1951 the Crass family franchises were split up. Family members swapped stocks in bottling franchises, to give control to the party who held the majority interest in the franchises, which were kept as individual companies. The Sams faction gained control of 13 bottling plants and sales centers. The paper work concerning the transaction is located in the collection (folder 348). Walter L. Sams continued his father-in-law's tradition by hiring his son-in-law Langdon T. Christian to work for the company. When Walter L. Sams died in 1965 Christian became the president of the company.
Langdon T. Christian, III (1921–2005) was born in Richmond, Virginia to a family who owned the Christian Funeral Home. Langdon was educated at the University of Virginia and served in the Navy during World War II. He married Betty Sams around 1946, and the couple had three sons. He worked as a Sales Manger in the National Sales Division for The Coca-Cola Company from approximately 1946 to 1948, and eventually joined his wife's family business. Upon his father-in-law's death Christian took over control of the Company.
The company began a historic battle in 1978 when The Coca-Cola Company proposed an amendment that would eliminate the basically fixed price of syrup in the bottler's contract. The bottlers earlier had reached a contract compromise with The Coca-Cola Company in 1921 to allow increases in the price of syrup based on the price of sugar. In 1978 the company proposed to base the price partially on the Consumer Price Index as well as the price of sugar. The amendment also included a provision for the alteration of the secret recipe with alternative sweeteners, and the company promised to pass on the savings from using alternate sweeteners to the bottler if they signed the agreement. The majority of bottlers signed the agreement, but in 1981 the group of 73 bottlers who did not sign the agreement joined together to sue The Coca-Cola Company to protest the amendment. The bottlers argued that they should not be charged a higher price for syrup than the amended bottlers and refused to produce soda with syrup that contained alternative sweeteners. This group of bottlers was known by many names, as first line unamended bottlers, Bottlers of Coca-Cola USA, and the Elizabethtown Plaintiffs. The suit was further complicated by the introduction of Diet Coke in 1982, which Coca-Cola contended was not covered under the original bottler's contracts so the syrup could be sold at a different rate. The unamended bottlers filed suit again to contend that the syrups only differed in their sweetener and therefore Diet Coke should be included under the 1921 contract. The litigation in these suits dragged on for several years with neither side willing to compromise. The bottlers contended they were being pushed into a "master-slave" system and The Coca-Cola Company felt the bottlers were unrealistic in their goals. Langdon T. Christian joined forces with the Elizabethtown plaintiffs and added his franchises to the suit. Joining the suit along with consolidating the Sams franchises into The Central Coca-Cola Bottling Company in 1980 were two of his largest contributions to the history of the company. Langdon T. Christian retired from Central Coca-Cola in 1981 leaving his wife to run the company. While Langdon was retiring he and Betty were going through a divorce which was finalized in 1987. However, the lawsuit in Elizabethtown may have contributed to Langdon's loss of faith in the Coca-Cola bottling system, and as a trustee of the Walter L. Sams estate he advocated, sometimes quite forcefully, that the company be sold.
Betty Sams Christian (1922–2006) was born in Staunton, Virginia to a Coca-Cola bottling family. Her grandfather and father managed a large group of franchises. Betty graduated with a degree in physics from Hollins College in 1943. She went on to graduate with a master's degree in social work from Columbia University in 1946. Betty replaced her husband as president and CEO of Central Coca-Cola Company when her husband retired. The couple's sons already had some involvement in the company when she took over the operations, but they never stepped into her leadership role as far as the records indicate. She served as president and CEO of the company from 1982 to 1983 when she hired Robert B. Lorch as a replacement, but he left the company in 1984 and she retained the title until her retirement in 2003. Betty continued Central's involvement in the Elizabethtown suits and entered into the Diet Coke litigation in 1983. Betty faced many adversities as president and CEO of Central Coca-Cola. She struggled to automate the company's accounting systems, create more efficient sales teams, and overall tried to restructure the Central Coca-Cola franchises to create the most profitable and streamlined system to distribute beverages in the company's franchise territories. One of her greatest challenges was the criticism she faced from her own family on whether the company should be maintained or sold. Her ex-husband and children all felt the Coca-Cola bottling industry was becoming less profitable and sustainable and as a result desired to sell the company while it held the most value. Despite the adversity, Betty Sams Christian ran the company with great dedication until her retirement in 2003. It appears from the documentation that Betty Sams Christian left behind, she derived great joy from the Coca-Cola bottling industry, and it was her legacy to preserve her family's place in the history of The Coca-Cola Company and its bottling franchises. All of Mrs. Christian's Coca-Cola "non-documentary memorabilia" and collectibles were given to the Schmidt Museum of Coca-Cola Memorabilia in Elizabethtown, Kentucky.
Betty Sams Christian surrounded by the 1988 University of Virginia Soccer Team
The records of Central Coca-Cola arrived at our archives without conventional order. The files were rearranged into an artificial order to allow easier access for the user. The collection is split into three parts to reflect the different segments of Central Coca-Cola's history and gaps in documentation. Part I, Series 1–5, dates from 1919–1980. The section includes materials from the Crass bottling plants that were not consolidated into the Central Coca-Cola Bottling Company formed in 1980. Part II, Series 5–16, 1981–2003, mainly concerns the development of the company under the leadership of Betty Sams Christian, the first female president and CEO of Central Coca-Cola. Part III, Series 16–19, dates from 1906–2003 and contains the personal papers of four of the most influential people in Central Coca-Cola's history.
Within Part I and II date ranges of some series were adjusted for practical reasons. Publications, for example, are organized as either Coca-Cola publications or a non-Coca-Cola publications followed by subject and then by publication within that category. Categories include items from the whole date range of the collection in order to avoid separation in runs of publications. Also, when the cohesiveness of a group of documents would have been compromised by a separation into two different date ranges, the items were placed in the range with the bulk of the materials from which it is dated.
Beverages -- Packaging.
Central Coca-Cola Bottling Company, Inc.
Christian, Betty Lee Sams, 1922–2006.
Christian, Langdon Taylor, 1921–2005.
Crass, James Edward, 1867–1930.
Franchises (Retail trade).
Retail trade -- United States -- History -- 20th century.
Retail trade -- United States -- History B 21st century.
Richmond (Va.) -- Commerce -- History -- 20th century.
Richmond (Va.) -- Commerce -- History B 21st century.
Sams, Lottie Crass, 1894–1984.
Sams, Walter Lee, 1886–1965.
Soft drink industry.
Advertising Posters for the workplace, 1947
Part I. James E. Crass, Coca-Cola Bottling Plants, Inc.
Series 1. Administrative Materials, 1933–1974.
The companies that preceded what would be consolidated into the Central Coca-Cola Bottling Co. are a loose conglomeration of family businesses that were not publicly held. The only commonality is that at one time or another they were controlled by James E. Crass. Over time different parts of the Crass family formed a collective tangle of stockholders who held varying amounts of interest in all of the franchises. Upon Crass's death in 1930, Walter L. Sams took over managing the Crass bottling plants from the headquarters in Richmond, Virginia. The Crass franchises were split up in 1951 when the involved owners decided to split from Sams as manager and impose a stock swap in which whoever held majority interest in a specific franchise became the owner (refer to the Operations files series to find the correspondence involved in removing Sams as manager of certain Coca-Cola Franchises [folder 348]). That reduced the number of franchises under Sams' control to thirteen. The organization of the family business was relaxed in nature. There were few required reporting procedures. From what survives in this collection there is little documentation of a Board of Directors structure. The stockholders meeting minutes usually included a financial statement and a statement of operations. Sometimes the reports were presented as a whole for all the franchise territories; at other times they related to individual locations. Sales, earnings and capital investments were often discussed at the stockholder's meetings.
|1||Board of Director's Meeting Materials, 1971 (March 12?)|
|2||Notice of the Board of Director's Meeting, 1974 March 8|
|3||Stockholder's Meeting Financial Materials, 1933 February|
|4||Stockholder's Meeting Financial Materials, 1934 February|
|5||Stockholder's Meeting Materials and Minutes, 1935 February 12|
|6||Stockholder's Meeting Materials and Minutes, 1936 February 11|
|7||Stockholder's Meeting Materials and Minutes, 1937 February 9|
|8||Stockholder's Meeting Materials and Minutes, 1938 February 8|
|9||Stockholder's Meeting Materials and Minutes, 1939 February 7|
|10||Stockholder's Meeting Materials and Minutes, 1940 February 13|
|11||Stockholder's Meeting Materials and Minutes, 1941 February 24|
|12||Stockholder's Meeting Materials and Minutes, 1942 March 4|
|13||Stockholder's Meeting Materials and Minutes, 1943 March 3|
|14||Stockholder's Meeting Materials and Minutes, 1944 March 8|
|15||Stockholder's Meeting Materials and Minutes, 1945 March 7|
|16||Stockholder's Meeting Materials and Minutes, 1946 March 6|
|17||Stockholder's Meeting Materials and Minutes, 1947 March 5|
|18||Stockholder's Meeting Materials and Minutes, 1948 March 3|
|19||Stockholder's Meeting Materials and Minutes, 1949 March 3|
|20||Stockholder's Meeting Materials and Minutes, 1950 March 1|
|21||Stockholder's Meeting Materials and Minutes, 1951 March 7|
|22||Stockholder's Meeting Materials and Minutes, 1952 March 12–14|
|23||Stockholder's Meeting Materials, 1971 March 12|
|24||Stockholder's Meeting Materials, 1972 March 10|
|25||Stockholder's Meeting Materials, 1974 March 8|
|26||Miscellaneous Stockholder's Meeting Procedures, n.d.|
|27||Miscellaneous By-Laws, n.d.|
|28||Miscellaneous Stockholders, Officers, and Directors, and Franchise Agreements, 1936–1951|
|29||Miscellaneous Stockholders Information, 1974|
Series 2. Financial Materials, 1919–1980.
Includes account books and ledgers, 1919–1969; financial reports and statements, 1919–1980; tax statements, 1919–1980; and miscellaneous financial information.
Series 2.1. Account books and Ledgers, 1919–1969.
This series includes several types of account books, including plant ledgers, check registers, and a daybook. Plant ledgers were kept by individual bottling plant and they document sales information, general office and administration expenses, interest, payroll, profit and loss, retirement collection, school taxes, unemployment insurance, tax collection, and loans to other plant locations. Ledgers with the a/b designation denote volumes where a category of account starts in one ledger and continues into the next ledger for that location. The ledgers are all oversized and are stored on the shelves immediately following box 1. Check register/plant ledgers record every check written while the ledger was kept. The plant ledgers included are abbreviated versions of the accounting plant ledgers. The day book records by week the sale of coca-cola by salesmen driving trucks in 1919. This day book may have been kept while Walter L. Sams was manager of the Staunton Coca-Cola Bottling works owned by Sams's father-in-law, James E. Crass.
Plant accounting ledgers, 1922–1969
Chambersburg, Pennsylvania, 1932–1968a
Chambersburg, Pennsylvania, 1932–1969b
Charlottesville, Virginia, 1922–1968a
Charlottesville, Virginia, 1927–1960b
Crowns Coca-Cola, 1960–1970
Cumberland, Maryland, 1932–1968a
Cumberland, Maryland, 1932–1969b
Fairmont, West Virginia, 1933–1968a
Fairmont, West Virginia, 1933–1969b
Hagerstown, Maryland, 1924–1966a
Hagerstown, Maryland, 1931–1969b
Harrisonburg, Virginia, 1922–1966a
Harrisonburg, Virginia, 1927–1969b
Lewistown, Pennsylvania, 1938–1968a
Lewistown, Pennsylvania, 1938–1969b
Lima, Ohio, 1932–1967a
Lima, Ohio, 1932–1969b
Oakland, Maryland, 1935–1967a
Oakland, Maryland, 1935–1969b
Romney, West Virginia, 1931–1967a
Romney, West Virginia, 1951–1969b
Scranton, Pennsylvania, 1966–1969
Staunton, Virginia, 1922–1967a
Staunton, Virginia, 1951–1969b
Williamsport, Pennsylvania, 1936–1967a
Williamsport, Pennsylvania, 1936–1969b
Winchester, Virginia, 1924–1967a
Winchester, Virginia, 1931–1969b
York, Pennsylvania, 1930–1966a
York, Pennsylvania, 1930–1967b
Plants, all ledgers, 1959–1969
Ledger, Chambersburg, Pa.; Charlottesville, Virginia; Cumberland, Maryland; Fairmont, West Virginia; Hagerstown, Maryland, 1959–1969
Ledger, Harrisonburg, Virginia; Lewistown, Pennsylvania; Lima, Ohio; Oakland, Maryland, 1959–1969
Ledger, Staunton, Virginia; Williamsport, Pennsylvania; Winchester,Virginia; York, Pennsylvania, 1959–1969
Check register/plant ledgers, 1961–1969
Coca Cola Bottling Co., General Office, Richmond, Virginia, 1961–1968
Chambersburg, Pennsylvania, 1963–1968
Charlottesville, Virginia, 1963–1968
Cumberland, Maryland, 1963–1968
Fairmont, West Virginia, 1963–1968
Hagerstown, Maryland, 1963–1968
Harrisonburg, Virginia, 1963–1968
Lewistown, Pennsylvania, 1963–1968
Lima, Ohio, 1963–1968
Oakland, Maryland, 1963–1968
Romney, West Virginia, 1963–1968
Staunton, Virginia, 1963–1968
Williamsport, Pennsylvania, 1963–1968
Winchester, Virginia, 1963–1968
York, Pennsylvania, 1963–1968
All plants, 1969
Day Book, 1919 June–December
Series 2.2. Financial R and Statements, 1919–1980.
This series contains various types of financial reports, including comparative analyses and operating statements, and financial statements. Comparative Analysis statements compare the figures from two years of operating in categories such as: bottling expenses, general and administrative expenses, selling expenses, materials, and payroll. Comparative Operating Statements are similar to Comparative Analysis statements in that both compare operating factors to determine if there has been a profit or a loss. But the comparative operating statement is calculated by evaluating the financial outcome by month rather than by year. Financials Statements (year end reports), 1931–1939 and 1961–1968, and Financials (monthly reports), 1969–1980, document the fiscal status of the company from year to year.
|30–35||Bank Balances (weekly), 1967–1979 (6 folders)|
|36–45||Comparative Analysis, 1937–1939, 1959–1970 (10 folders)|
|46–57||Comparative Analysis, 1970–1980 (12 folders)|
|58–63||Comparative Operating Statement, 1959–1964, 1968 (6 folders)|
|64–72||Financial Statements, 1931–1939, 1961–1968 (9 folders)|
|73–84||Financials, 1969–1973 (12 folders)|
|85–95||Financials, 1974–1977 (11 folders)|
|96–108||Financials, 1978–1980 (13 folders)|
Series 2.3. Tax Statements and Miscellaneous Financial Reports, 1919–1980.
|109–18||Tax returns, Chambersburg, Pa., 1931–1935, 1940–1945 (10 folders)|
|119–34||Tax returns, Charlottesville, Virginia, 1926–1935, 1940–1945 (16 folders)|
|135–44||Tax returns, Cumberland, Maryland, 1932–1935, 1940–1944 (10 folders)|
|145–54||Tax returns, Fairmont, West Virginia, 1932–1935, 1940–1945 (10 folders)|
|155–60||Tax returns, Front Royal, Virginia, 1926, 1930–1934 (6 folders)|
|161–76||Tax returns, Hagerstown, Maryland, 1926–1935, 1940–1945 (16 folders)|
|177–92||Tax returns, Harrisonburg, Virginia 1926–1935, 1940–1945 (16 folders)|
|193–97||Tax returns, Lewistown, Pa., 1941–1945 (5 folders)|
|198–211||Tax returns, Lima, Ohio, 1923–1935, 1940–1946 (14 folders)|
|212–17||Tax returns, Oakland, Maryland, 1940–1945 (6 folders)|
|218–28||Tax returns, Romney, West Virginia, 1931–1935, 1940–1945 (11 folders)|
|229–45||Tax returns, Staunton, Virginia, 1919–1935, 1940–1945 (17 folders)|
|246||Tax returns, Terra Alta, West Virginia, 1935|
|247–54||Tax returns, Williamsport, Pennsylvania, 1920–1935, 1940–1945 (8 folders)|
|255–70||Tax returns, Winchester, Virginia, 1925–1935, 1940–1945 (16 folders)|
|271–82||Tax returns, York, Pa., 1930–1935, 1940–1944 (12 folders)|
|283||Reassessment of West Virginia Sales and Use Tax, 1957|
|284||Rowell, Colie, Correspondence, 1972–1978|
|285||Sparks, Thomas N., Correspondence, 1973–1980|
|286||Miscellaneous Accounting, 1919–1922|
Miscellaneous financial materials
|287||Analysis of Cooler Accounts Receivable, 1958–1968|
|288||Analysis of Cooler Accounts Receivable and Cooler Coverage Changes (monthly), 1968 –1969|
|289||Analysis of Coolers Placed on Service Charge Plan (monthly), 1961–1967|
|290||Analysis of Full Service, 1958–1969|
|291||Analysis of Monthly Reports of Manufacturing, 1969|
|292||Analysis of Trade Accounts Receivable, 1958–1967|
|293||Bottle Deposits, 1960–1969|
|294||Capitalized Pre-Mix Cooler Analysis, 1968–1969|
|295–96||Comparative Case Sales Statements, 1967–1969 (2 folders)|
|297||Cooler Sales, Cooler Coverage Changes, 1960–1967|
|298||Operating Statement, 1930|
|299||Outlet Changes, 1957B 1969|
|300||Plant Dividends Paid, 1930–1951|
|301||Pre-mix and Capitalized Pre-Mix Cooler Analysis, 1961–1967|
|302–08||Production Report (yearly), 1961–1967 (7 folders)|
|309||Production Reports (monthly), 1962–1967|
Series 3. Human Resources and Labor Materials, 1950–1971.
This series includes several types of information. The Employee Questions file contains handwritten questions addressed to company President Walter. L. Sams and are undated (folder 311). The Employee Survey file contains handwritten answers by employees to three questions posed by company leadership (folder 312). Employee Surveys, 1970s is a survey of more than one bottling location (Chambersburg and Williamsport) and includes seven questions (folder 313). Some of the questionnaires are signed by the participating employee. The Report of Review of Office Operations file refers to a project undertaken by consultants Ernst and Ernst (folder 316). Strikes and labor relations files represent the unionization of the employees at the Cumberland Coca-Cola Bottling Works Inc. and York Coca-Cola Co. (folders 317–230). The initial grievance for York was filed in 1950, and Cumberland filed with the National Labor Relations Board in August 1951. Both locations' employees organized into the International Brotherhood of Teamsters, Chauffeurs, Warehousemen and Helpers. Cumberland workers declared a strike and picketed the company from May to December 1952. The York file includes the Petition for Consent Election, Notice of Election, Certification of Record, and correspondence between the union and Central Coca-Cola management and legal counsel. The Cumberland files include transcripts of speeches made to employees before the union organization and strike (to protect liability), pay roll lists for the members of the union, and accounts of conversations between management and union employees, along with legal correspondence.
|310||Back Wage Payments, Williamsport, Pa., 1958 (Fair Labor Standards Act, National Minimum Wage)|
|311||Employee questions to Walter L. Sams, n.d.|
|312||Employee Survey, 1967 (Cumberland, Md.?)|
|313||Employee Surveys, 1970s|
|314||Organization Research, 1968–1971|
|315||Plant Supervisory Handbook, 1965 and 1969|
|316||Report of Review of Office Operations, 1967 November|
|317–19||Strikes and labor relations, Cumberland (Md.) Bottling Works, Inc., 1950–1954 (3 folders)|
|320||Strikes and labor Relations, York Coca-Cola Bottling Co., Pa., 1950–1951|
Series 4. Legal Materials, 1927–1980.
For most of Central Coca-Cola's lifetime it was maintained as a group of independent franchises. Accordingly, the contracts and legal documents files may contain bottler's contracts, canning agency agreements, stockholder's resolutions, and other legal and financial agreements for each individual franchise (folders 322–336). The syrup contract files contain agreements between Coca Cola USA and each franchise or bottling plant location for each type of syrup they sold, with the exception of the Coca-Cola syrup )folders 337–344). Coca-Cola Bottling Co. (Thomas), Inc., the Chattanooga based company that owned a large amount of the bottling rights to Coca-Cola, provided Coca-Cola syrup to Central Coca-Cola until 1974. At that time The Coca-Cola Company bought the Coca-Cola Bottling Co. (Thomas) Inc.'s extensive bottling rights back. The miscellaneous legal files include The Schedule A Processing Agreements file relates to Central Coca-Cola's habit of contracting out beverage production that they could not produce in their plants (folder 347). Under the Coca-Cola contract they were required "to meet satisfactorily the demand for the Beverage" and were allowed with these agreements to contract out if that demand could not be met. A majority of the company's aluminum and plastic beverage products were produced by the Mid Atlantic Canners Association, Inc.
|321||Bottler's contract, First Line, Charlottesville, Va., 1927 (photocopy)|
|322||Contracts and Legal Documents, Chambersburg, Pennsylvania, 1939–1976|
|323||Contracts and Legal Documents, Charlottesville, Virginia, 1971–1973|
|324||Contracts and Legal Documents, Cumberland, Maryland, 1932–1976|
|325||Contracts and Legal Documents, Fairmont, West Virginia, 1933–1976|
|326||Contracts and Legal Documents, Hagerstown, Maryland, 1934–1976|
|327||Contracts and Legal Documents, Harrisonburg, Virginia, 1921–1976|
|328–29||Contracts and Legal Documents, Lewistown, Pennsylvania, 1938–1969 (2 folders)|
|330||Contracts and Legal Documents, Lima, Ohio, 1928–1977|
|331||Contracts and Legal Documents, Oakland, Maryland, 1935–1976|
|332||Contracts and Legal Documents, Staunton, Virginia, 1922–1975|
|333||Contracts and Legal Documents, Terra Alta, West Virginia, 1935–1937 (see also Contracts and Legal Documents, Oakland, Maryland, 1935–1976 for more information folder 331)|
|334||Contracts and Legal Documents, Williamsport, Pennsylvania, 1936–1976|
|335||Contracts and Legal Documents, Winchester, Virginia, 1930–1975|
|336||Contracts and Legal Documents, York, Pennsylvania, 1930–1976|
|337||Syrup contracts: Allied Product Syrups, Contract Prices for, 1980 March|
|338||Syrup contracts: Coca-Cola, Pre-Mix Contract for, 1954–1975339 Syrup contracts: Fanta Contract, 1965–1980|
|340||Syrup contracts: Fresca Contract, 1968–1980|
|341||Syrup contracts: Mr. PiBB Contract, 1974–1978|
|342||Syrup contracts: Mello Yello Contract, 1979|
|343||Syrup contracts: Sprite Contract, 1965–1977|
|344||Syrup contracts: TAB Contract, 1965–1974|
|345||Miscellaneous: By-Laws Proposed for James E. Crass Plants, 1967|
|346||Miscellaneous: Davis, Carle, Correspondence, 1976–1979 (Legal counsel or board member)|
|347||Miscellaneous: Schedule A Processing Agreements, 1977–1980|
Series 5. Operations Materials, 1926–1975.
The Crass Plant Consolidation file concerns the separation and distribution, in 1951, of the James E. Crass plants to the stockholders who held the majority of stock in the individual franchises through a stock swap (folder 348). Walter L. Sams had managed all of the Crass plants until James E. Crass's wife, Emma, and daughters, Ada and Nellie, decided to remove their interests in the plants from his control and forced his resignation. This process formed the group of plants that eventually became the Central Coca-Cola Company.
Also included in this series are miscellaneous files, including those relating to the three Christian sons, Langdon IV, W. Lee, and Mark, who worked for the company sporadically; the correspondence represents a time when Langdon and Lee worked in the Richmond headquarters in the 1970s with the bottling locations sales managers (folders 359–360). The Crown Count file shows how bottlers kept track of over-the-counter sales of beverages before home refrigeration changed the way soda was sold (folder 361). The Servomation Vendors file deals with Langdon T. Christian's investigation into the sale by a competitor of canned soda for vending machines (folder 364).
|348||Crass Plant Consolidation, 1951|
|349||Lima Coca-Cola Bottling Works, Inc. purchase, 1932–1934|
|350–51||Machinery and equipment for Richmond plant, 1949–1953 (2 folders)|
|352||Sams, Walter L., Correspondence, 1928–1946, 1960–1964|
|353–56||Speeches given by James E. Crass and Walter L. Sams, 1926–1952 (4 folders)|
|357–58||Speeches given by Walter L. Sams, 1937–1962 (2 folders)|
|359||Christian, Langdon T, IV, Correspondence, 1973–1975|
|360||Christian, W. Lee, Correspondence, 1975|
|361||Crown Count, 1947–1952|
|362||Irby, Robert, Resignation, 1960s? (Treasurer)|
|363||Preparation of Monthly Sales Report, Coca-Cola, Sprite, Fanta, TAB, and Fresca forms, 1966?|
|364||Servomation Vendors, Inc., 1967|
|365||Soda Water Formulae, Virginia Dare Extracts, 1955–1957|
|366||Territory Population Research, 1945–1950|
|368||Miscellaneous, First Day Cover Stamps, 1937, 1957|
Image from the 1947 marketing plan geared to improve sales to college students
Part II. Central Coca-Cola Bottling Company, Inc.
Series 6. Administrative Materials, 1981–2003.
The company reached a milestone when Langdon T. Christian retired from the presidency of the company in January of 1982. He did not retain any relationship with the company, other than his position as a trustee of the Walter L. Sams trust, after he retired. The transition from Langdon T. Christian as president to Betty Sams Christian was at times tumultuous. Mrs. Christian did try to find a person to replace her as president of the company. She hired Robert B. Lorch, who had previously served as a consultant to the company, prior to being named president of Central Coca-Cola from May 1983 through 1984. After Mr. Lorch's tenure Betty Sams Christian reclaimed the position as president and chairman of the board of the company until her retirement in 2003.
The board consisted of members elected by the stockholders of the company. All three of the Christian children served on the board of directors. The children, who sided with their father's opinion that the company should be sold or at least taken out of the hands of Betty Sams Christian, often voted against their mother when she was elected chairman of the board. The sons would also abstain from voting on motions proposed by Mrs. Christians's appointees. Despite the children's objections to their mother and how she ran the company two of the Christian's sons, Langdon IV, and W. Lee were elected vice presidents of the company in March 1982 after their father retired. The children all were granted leaves of absence from the company to pursue educational goals (refer to Employment Contracts, Christian Children, 1982–1984, folder 508). Ultimately, though, none of the sons was allowed to replace Betty Sams Christian as president of the company.
Series 6.1. Board of Director's Meeting Materials and Minutes, 1981–2003.
Some Board of Director's meetings include a transcription of a recording of the meeting as well as minutes.
|369||Meeting minutes, 1981 June 5|
|370||Meeting minutes, 1981 September 11|
|371||Meeting materials and minutes, 1981 December 11|
|372||Meeting, Supplementary notes for, 1982 (?)|
|373||Meeting (Special) materials and minutes, 1982 February 26|
|374||Meeting minutes, 1982 March 12|
|375||Meeting (with Stockholders, Special) materials and minutes, 1982 March 26|
|376||Meeting materials and minutes, 1982 April 16|
|377||Meeting materials and minutes, 1982 May 17|
|378||Meeting materials and minutes, 1982 June 11|
|379||Meeting materials and minutes, 1982 July 17|
|380||Meeting materials and minutes, 1982 September 15|
|381||Meeting materials and minutes, 1982 October 8|
|382||Meeting materials, 1982 December 6|
|383||Meeting minutes, 1983 January 10|
|384||Meeting materials and minutes, 1983 March 21|
|385||Meeting materials and minutes, 1983 May 2|
|386||Meeting materials and minutes, 1983 September 28|
|387||Meeting materials, 1984 February 13|
|388||Meeting (Special) materials and minutes, 1984 March 24|
|389||Meeting minutes, 1984 April 16|
|390||Meeting materials and minutes, 1984 May 7|
|391||Meeting materials and minutes, 1985 April 15|
|392||Meeting materials and minutes, 1986 April 21|
|393||Meeting materials and minutes, 1986 June 9|
|394||Meeting minutes, 1986 August 12|
|395||Meeting materials, 1986 August 22|
|396||Meeting materials and minutes, 1986 December 15|
|397||Meeting materials and minutes, 1987 February 16|
|398||Meeting materials, 1987 March 31|
|399–400||Meeting materials and minutes, 1987 April 20 (2 folders)|
|401||Meeting materials and minutes, 1987 April 29– May 5|
|402||Meeting materials and minutes, 1987 July 30|
|403||Meeting materials and minutes, 1987 November 6|
|404||Meeting materials and minutes, 1988 April 18|
|405||Meeting materials and minutes, 1988 July 18|
|406||Meeting materials, 1988 October 24|
|407||Meeting materials and minutes, 1989 April 17|
|408–09||Meeting materials and minutes, 1989 July 31 (2 folders)|
|410–12||Meeting (Special) materials and minutes, 1990 February 15 (3 folders)|
|413||Meeting materials, 1990 May 22|
|414–15||Meeting materials and minutes, 1990 December 17 (2 folders)|
|416–17||Meeting materials, 1991 April 16 (2 folders)|
|418||Meeting (with Stockholders) materials, 1991 September 30– October 1|
|419||Meeting (with Stockholders) materials, 1992 April 20–21|
|420||Meeting materials, 1992 August 18 (meeting not held)|
|421–22||Meeting materials and Minutes, 1993 April 20 (2 folders)|
|423||Meeting materials, 1993 July 19|
|424||Meeting materials, 1993 December 2|
|425||Meeting materials, 1994 January 31|
|426–27||Meeting materials, 1994 April 19 (2 folders)|
|428||Meeting materials, 1994 December 5|
|429||Meeting materials, 1995 April 18|
|430||Meeting materials, 1995 August 14|
|431||Meeting materials, 1996 April 16|
|432–33||Meeting materials, 1997 April 22 (2 folders)|
|434||Meeting materials, 1997 December 12|
|435||Meeting materials, 1998 April 21|
|436||Meeting materials, 1998 August 17|
|437||Meeting materials, 1999 April 20|
|438||Meeting materials, 2000 April 17|
|439||Meeting materials, 2001 April (?)|
|440||Meeting (with Stockholders) materials, 2002 April 16|
|441–42||Meeting Minutes, 2003 July 22 (2 folders)|
Series 6.2. Stockholders' Meetings Materials and Minutes, 1982–2000.
The stockholders' meeting was held annually and consisted of the Christians's, (who were divorcing from 1982–1987) as trustees of the Walter L. Sams Trust; Mrs.Christian representing her own shares, and those of Lottie C. Sams (Betty controlled her mother's shares of the company by a ten-year proxy signed in 1979). Langdon and Betty often argued over the direction of the company. Langdon and the couple's three children, who intermittently served on the Board of Directors, felt the privately held franchises were no longer profitable and that the company should be sold while it still held value. The sons expressed their desires as the ultimate beneficiaries of the Walter L. Sams Trust even though it had to pass through their mother before they would inherit the money (for more discussion of the family issues see the Family Committee files 495–496). Betty Sams Christian and her mother maintained that the company was the last thing that Walter L. Sams would have wanted to be liquidated, as dictated by his will (folder 1768), and wished to maintain the company and attempt to make it more profitable. The stockholders voted for the directors for the Board, and because Betty Sams Christian held control of the majority of stock (including her mother's proxy) she was able to appoint members who supported her point of view. Once Mrs. Sams died in 1984, Mrs. Christian lost her proxy, and the shares were represented jointly by Betty Sams Christian and a trust officer from the United Virginia Bank, which resulted in more accountability of the company for its performance and earnings. All of these issues and players led to tense stockholder's meetings. Mrs. Christian often requested her personal legal advisor and company board member, Marshall L. Lowenstein, attend the meetings. Some examples include: in the 1983 May 2 stockholder's meeting (folder 444) Langdon T. Christian questioned the competency of Lottie C. Sams to declare Betty Sams Christian as her proxy; at the 1986 April 16 stockholder's meeting (folder 447) and the 1987 April 20 meeting (folder 448) Langdon T. Christian sent a registered letter stating he would not attend the meetings despite notice to prevent a quorum from being established. This barred the meeting from occurring, and allowed Mr. Christian to protest the leadership of Betty Sams Christian and the decline of company earnings.
|443||Meeting materials and minutes, 1982 March 12|
|444||Meeting materials, 1983 May 2|
|445||Meeting materials, 1984 April 16|
|446||Meeting materials, 1985 April 15|
|447||Meeting materials, 1986 April 21|
|448||Meeting materials, 1987 April 20|
|449||Meeting materials, 1988 April 18|
|450||Meeting materials, 1988 August 22|
|451||Meeting materials, 1989 April 17|
|452||Meeting materials, 1990 May 22|
|453||Meeting materials, 1991 April 15|
|454||Meeting materials, 1993 April 19|
|455||Meeting materials, 1994 April 18|
|456–7||Meeting materials, 1995 April 17 (2 folders)|
|458||Meeting materials, 1996 April 15|
|459||Meeting materials, 1996 November 22|
|460||Meeting materials, 1997 April 21|
|461||Meeting materials, 1998 April 20|
|462–3||Meeting materials, 1999 April 20 (2 folders)|
|464||Meeting materials, 2000 April 18|
Series 6.3. Committee Meeting Materials and Minutes, 1991–1995.
Includes records of the Benefits Committee, 1991–1995, Executive Committee, 1982–1986 (includes "consent minutes" of agreements to resolutions when the committee did not actually meet in person), and materials relating to the Family Committee. The Family Committee was comprised of Betty Sams Christian and her three sons, Langdon, W. Lee and Mark. The family used the meetings to deal with the question of succession of leadership in the company beyond Betty Sams Christian, and to make her sons feel more involved in the company. There is a very frank transcription of a discussion between Betty Sams Christian and one of her sons regarding the history of leadership in the company and her family's internal relationships. Included also in this section is a small amount of correspondence between family members and also includes information on family business seminars.
|465–6||Benefits Committee materials, 1991–1995 (2 folders)|
|467||Executive Committee minutes, 1982 May B 1984 December 14|
|468||Executive Committee materials, 1983 November (?)|
|469||Executive Committee materials and minutes, 1983 December 9|
|470||Executive Committee materials and minutes, 1984 January 20|
|471||Executive Committee (Special Meeting) minutes, 1984 February 3|
|472||Executive Committee materials and minutes, 1984 February 13|
|473||Executive Committee minutes, 1984 May 14|
|474||Executive Committee materials and minutes, 1984 June 11|
|475||Executive Committee materials and minutes, 1984 July 16|
|476||Executive Committee materials, 1984 August 13|
|477||Executive Committee materials and minutes, 1984 September 24|
|478||Executive Committee materials, 1984 November 9|
|479||Executive Committee materials and minutes, 1984 December 14|
|480||Executive Committee materials and minutes, 1985 February 19|
|481||Executive Committee materials and minutes, 1985 May 24|
|482||Executive Committee consent minutes, 1985 June 4|
|483||Executive Committee materials and minutes, 1985 June 28|
|484||Executive Committee materials and minutes, 1985 August 2|
|485||Executive Committee materials and minutes, 1985 September 6|
|486||Executive Committee materials and minutes, 1985 October 11|
|487||Executive Committee materials and minutes, 1985 November 8|
|488||Executive Committee materials and minutes, 1985 December 4|
|489||Executive Committee materials and minutes, 1985 December 10|
|490||Executive Committee materials and minutes, 1986 January 10|
|491||Executive Committee minutes, 1986 February 7|
|492||Executive Committee consent minutes, 1986 March 14|
|493||Executive Committee materials and minutes, 1986 March 27|
|494||Executive Committee materials and minutes, 1986 November 17|
|495||Family Committee of the Board of Directors, 1986–1987|
|496||Correspondence, Christian family, 1987–1991|
Series 6.4. Reports and Miscellaneous, 1982–1999.
These include the Annual/President's report (similar reports with different names) and Board of Directors' administrative reports
|497||Annual Report, Outline of President's, 1984|
|498||Annual Report, 1985|
|499||Annual President's Report, 1986|
|500||Amended vs. Unamended Board Discussions and vote, 1987 April – May|
|501||"Arsenal," (Research and reasons not to sell Central Coca Cola), 1988–1991|
|502||Board member fee invoices, 1999|
|503||Central Coca-Cola Bottling Company, Seal Impression, n.d.|
|504–5||Correspondence, Crestar Trust, 1986–1987 (2 folders)|
|506||Directors and Officers Liability Insurance, 1991 October 18|
|507||Draft letter to Board of Directors, 1982|
|508||Employment contracts, Christian Children, 1982–1984|
|509||Merger information, 1971|
|510||Offers to purchase the pompany, 1964–1987|
|511||Sams, Lottie Crass, Trust, 1986–1987|
|512–3||The State of Affairs of Central Coca-Cola Bottling Co., 1982 (2 folders)|
|514||Stock certificate information, 1982|
|515||Stockholders information, 1982–1987|
|516||Tax preparation for family directors, 1982–1992|
|517||Miscellaneous Board of Director's materials|
Series 7. Financial Materials, 1981–2003.
This series includes reports, audits, company valuations (compiled in 2001–203 as the Board of Directors considered selling out to a larger bottler), and miscellaneous materials (including information about budgets, capital appropriations, dividends, etc.)
Series 7.1. Financial Reports, 1981–1999.
"Financials" are reports that are compiled to give a picture of the fiscal health of the company by month. Files might include case sales by package, Direct Costs, Discounts, Statement of Earnings Actual vs. Budget, Profit and Loss Statements, and Comparative Financial Statements.
|521||Financials, November–December, 1984|
|522–31||Financials, January – December, 1985 (10 folders) missing September and October|
|532–41||Financials, January – November, 1986 (10 folders) missing July and December|
|542–50||Financials, January – December, 1987 (9 folders) missing March, April, and May|
|551–62||Financials, January BDecember, 1988 (12 folders)|
|563–74||Financials, January B December, 1989 (12 folders)|
|575–86||Financials, January B December, 1990 (12 folders)|
|587–98||Financials, January BDecember, 1991 (12 folders)|
|599–610||Financials, January B December, 1992 (12 folders)|
|611–22||Financials, January B December, 1993 (12 folders)|
|623–34||Financials, January B December, 1994 (12 folders)|
|635–46||Financials, January B December, 1995 (12 folders)|
|647–58||Financials, January B December, 1996 (12 folders)|
|659||Financials, February, 1997|
|660–71||Financials, January B December, 1998 (12 folders)|
|672–83||Financials, January B December, 1999 (12 folders)|
Series 7.2. Audits, 1986–2001.
|684||Peat Marwick, Financial Analysis, 1982–1984|
|685||Peat Marwick, Main and Company, Examination, 1985–1987|
|686||Peat, Marwick, Main Audit, 1986–1988|
|687||Peat Marwick, Audit, 1988–1990|
|688||Deloitte and Touche Audit Reports, 1992|
|689||S. B. Hoover and Company, L.L.C., Audit of Financial Statements, 2001 December 31|
Series 7.3. Company Valuations, 2001–2003.
Company value evaluation materials were mainly produced by Glover Capital Inc. to help the Central owners whether to sell out to a larger bottling group. Materials offer a good assessment of the Coca-Cola bottling industry during the early 2000s.
|690–92||Consolidated Summary, 2001 (3 folders)|
|693||Draft Evaluation Materials, 2001|
|694||Stock Appraisal for Shareholders of Central Coca-Cola Bottling Company, 2001|
|695||Evaluations Materials, 2003|
|696||Review for Central Coca-Cola Bottling Co., 2003 July 22|
|697||Stock Appraisal for Shareholders of Central Coca-Cola Bottling Company, 2003|
Series 7.4. Miscellaneous Financial Materials, 1986–2003.
|698||Budgets, Central Coca-Cola Bottling Company, 1994 January B June|
|699||Budgets, Hagerstown and Staunton, 1995|
|700||Capital Appropriations Requests, 1993|
|701||Dividends to Lottie C. Sams and Walter L. Sams trusts, 1999|
|702||Dun and Broad Street Report of Central Coca-Cola Bottling Company, 1986|
|703||Finance Meeting, 1994|
|704||Production Center Distribution/Transportation Report for First Quarter, 2003|
|705–08||Sales Reports, 1982–1985 (4 folders)|
|709||Transportation Cost Analysis, 2002 January|
|710||Miscellaneous Financial Materials, 2000–2002|
Series 8. Human Resources and Labor Management, 1981–2000.
A number of the files below document the Company's efforts to use incentives to motivate their employees and increase the company's sales. The union file for Cumberland, Md. (folder 761) regards the renegotiation of employee benefits at that plant.
|711||Christmas Letters to Employees and Bonuses, 1988–1993, 1998–1999|
|712||Defined Benefit Pension Plan, Modification of, 1994|
|713||Executive Employee Contract, Draft, 1986|
|714||Executive Income Continuation Plan Information, 1981|
|715||Employee Service Pins, 1985–1990|
|716||Forness, Colleen, Correspondence, 1998–2000 (H. R. Manager)|
|718||Group Insurance Plan for Employees of Central Coca-Cola Bottling Company, 1982|
|719||Hiring and Employment Practices Notes, Betty Sams Christian, 1986?|
|720–21||Incentive Status Reports, 1994 (2 folders)|
|722||Job Openings, 1998–1999|
|723||Plant Manger's Incentive Program, 1986–1989|
|724||Production consolidation managerial compensation, 1984|
|725–26||Promotions and salary increases, 1983–1985, 1987, 1989, 1994, 1998–1999 (2 folders)|
|727a||Resumes and recruiting, 1984–1986|
|727b||Union Agreement, Cumberland, Md., 1984 June|
Series 9. Legal Materials, 1978–2000.
These files chiefly concern Central Coca-Cola's participation in a lawsuit against the Coca-Cola Company over the pricing and ingredients for Coke. Also included is information on the federal government's investigation of Central Coca-Cola and other soft drink bottlers for price fixing. Among the miscellaneous files is an agreement between Central Coca-Cola and Langford T. Christian, III, concerning company-held antique furniture; this agreement was related in part to the divorce of L. T. Christian and Betty Sams Christian.
Series 9.1. The Coca-Cola Company v. Unamended Bottlers, et al, 1978–1991.
Central Coca-Cola and other bottlers formed a group called the Bottlers of Coca-Cola USA and waged a long running legal battle with the Coca-Cola Company over changes to the original Coca-Cola formula without the consent of the bottlers. They felt the changes to the original formula (i.e. Diet Coke, Caffeine Free versions, and the replacement of sugar by high fructose corn syrup or HFCS-55) violated their contracts with the parent company. The bottlers mainly opposed the increase in the price of syrup with the changes to the formula, further lowering their already increasingly small profit margins. These bottlers were also referred to as "unamended first line Coca-Cola bottlers" or as the "Elizabethtown plaintiffs." Many of the same bottlers involved in the Elizabethtown suit also joined the 1983 litigation concerning the price of Diet Coke Syrup.
|728||Bottlers Contracts, amendments, options and renewals, 1978–1987|
|729||Cessation of Production Agreements, 1991|
|730||Coca-Cola Company Injunction to only provide sucrose to unamended bottlers, 1988|
|731||Diet Coke Litigation, 1987–1988, 1991|
|732||Three Year Vender Purchase Incentive Program, 1988|
Series 9.2. Antitrust Investigations, 1983–1990.
In 1984 Central Coca-Cola Bottling Co. faced litigation when the government cracked down on the bottlers of Coke and Pepsi in Virginia for price fixing. The alleged goal of the indicted companies was to inflate prices for products and prevent other bottlers from growing. Central Coca-Cola was cleared of any illegal practices.
|733||Antitrust Compliance Guide and Issues, 1984, 1989–1990|
|734–35||Antitrust Investigations, 1984–1990 (2 folders)|
|736||Hixon, Samuel W., Correspondence, 1983–1989 (lawyer Antitrust Cases)|
Series 9.3. Miscellaneous Legal Materials, 1982–2000.
Among the miscellaneous files is the antique settlement for Langdon T. Christian. Langdon and Betty Christian ended their marriage and business partnership in 1982 with their divorce and Langdon's retirement from Central Coca-Cola. The antique settlement concerns the appraisal of furniture held by the company for sale to Mr. Christian. The Memorandum of Understanding regards a development deal offered to Central Coca-Cola by the Winchester-Frederick County Economic Development Commission. The development group offered significant funding for signing an agreement to build a sales center in the area. The Williams Mullen Clark and Dobbins file includes miscellaneous correspondence from the firm that served as corporate counsel to Central Coca-Cola.
|737||Central Coca-Cola Bottling Company Antique Settlement with L. T. Christian, III, 1982–1987|
|738||Memorandum of Understanding, Governor's opportunity fund, Winchester, Va., 1998|
|739||Williams Mullen Clark and Dobbins, 1999–2000 (corporate attorneys)|
Series 10. Operations Materials, 1963–2002.
These materials are subdivided into Series 10.1. General Central Coca-Cola Operating Files, Series 10.2. Bottling Location Files, Series 10.3. Cocal-Cola Company Files, Series 10.4. Coca-Cola USA (CCUSA), later Coca-Cola North America (CCNA) Files, Series 10.5. Consultants Files, Series 10.6. Facilities Management Files, Series 10.7. Production Files, Series 10.8. Training materials, Series 10.9. Transshipping information, 1972–1994, and Series 10.10. Miscellaneous Operations materials.
Series 10.1. General Operating Files, 1963–2002.
Regarding the files for Dave Compton (folders 743–745), he was appointed Director of Operations in 1984, and put in charge of engineering, quality assurance, purchasing, facilities planning, and plant operations. Ralph Ransone's files concern his tenure as Central Coca-Cola's secretary and treasurer. The Subject Notebook most likely is Ralph Ransone's and contains topics concerning: corporate tax laws; lists of the banks the company uses, the street addresses of the plants, stockholders, officers and directors of the individual plants, plant federal numbers, Mid-Atlantic Canners Association, Inc. pricing from 1969–1973, and By-Laws of all the corporations operated under the Central Coca-Cola umbrella. Apartheid and Coca-Cola (folder 740) refers to a protest in Central's franchise area. Bottler Systems Inc. provided software to bottlers (folder 741).
|740||Apartheid and Coca-Cola, 1989–1991|
|741||Bottler Systems Inc., 1998–2002|
|742||Christian, Betty Sams, Memos from, 1997–1999|
|743||Compton, Dave, Corporate Fishing Trips, 1998–1999|
|744–45||Compton, Dave, Correspondence, 1984, 1992, 1998–1999 (2 folders)|
|746||Customer Correspondence, 1991–1992, 1999|
|747||Lorch, Robert B., Correspondence, 1982–1984|
|748||Out of Stocks and Short Shipment Reports, 1994|
|749||Purchase Order Authorization Organization, 1984|
|750–52||Ransone, Ralph E., Correspondence, 1971–1984 (3 folders)|
|753||Ransone, Ralph?, Subject Notebook, 1963–1975|
|754||Refreshing News, 1998–2000, 2002 (Central Coca-Cola Newsletter)|
|755||Reorganization plans, 1984|
|756||Team Meetings, 2001–2002|
|757||Vending Machine Crime Reporting Procedures, 1995|
Series 10.2. Bottling Locations and Sales Centers, 1982–2001.
These operations files deal with the day-to-day correspondence between Central Coca-Cola's headquarters in Richmond, Va. and the franchises. Included are photographs of facilities and equipment. The Fairmont, West Virginia, Union Issues file (folder 763) refers to pamphlets found in the area around the plant promoting a boycott of "non-union Coca-Cola."
|758||Chambersburg, Pa., 1984–1985, 1990, 1998|
|759||Charlottesville, Va., 1982–1991|
|760||Cumberland, Md., 1984–1990|
|761||Fairmont, W. Va., 1983–1987|
|762||Fairmont, W. Va., Dunmire, Steve, 1987|
|763||Fairmont, W. Va., Union Issues, 1989|
|764||Hagerstown, Md., 1984–1990, 1992, 1994, 1999, 2001 (See also Oversized Folder 1)|
|765||Hagerstown, Md., Employee Issues, 1994|
|766||Hagerstown, Md., Family Partnership for Constructing a Sales and Production Center, 1992|
|767||Hagerstown, Md., Onnen, Bill, 1998–1999|
|768||Harrisonburg, Va., 1983–1988|
|769||Harrisonburg, Va., Daily Customer Call Sheets, 1981|
|770||Lima, Ohio, 1984, 1992, 1998|
|771||Oakland, Md., 1984–1985|
|772||Romney, W. Va., 1982–1989, 1994|
|773||Staunton, Va., 1979, 1982–1991, 1998|
|774||Staunton, Va., Original Plant Sale, 1982–1986|
|775||Williamsport, Pa., 1982–1983, 1990|
|776||Winchester, Va., 1981–1991, 1997|
|777–79a||York, Pa., 1982–1993, 1997, 2001 (3 folders)|
|779b||Miscellaneous (See Oversize Box 86 and Oversized Folder 1)|
Series 10.3. Coca-Cola Company Materials, 1984–2000.
The "Goizueta, Roberto C., visit to Monticello, 1995 July 4" file (folder 785) deals with Coca-Cola Company president Goizueta's visit to Monticello to speak at the July 4 Naturalization Ceremony held annually at the historic site. Goizueta was a Cuban immigrant to the United States and was naturalized in 1969. For more information on the "Ivester, M. Douglas, visit to Charlottesville, 1994" file (folder 786) see also the school sponsorship files, University of Virginia. Mr. Ivester visited the University of Virginia to help Betty Sams Christian sell Coca-Cola products to the school.
|780||Advertising (response to Pepsi's use of Michael Jackson), 1984|
|781||Belgium and France quality concerns, 1999|
|782||Centennial Celebration, 1986|
|783||Clothing (Coca-Cola Clothes by Murjani, party invitation), n.d.|
|784||Dyson, Brian, CEO Coca-Cola Enterprises, COO Coca-Cola Co., correspondence, 1984–1990|
|785||Goizueta, Roberto C., visit to Monticello, 1995 July 4|
|786||Ivester, M. Douglas, visit to Charlottesville, 1994|
|787||Keough, Donald, COO Coca-Cola Co., correspondence, 1987–1993|
|788||Outreach Efforts (following Sept. 11, 2001 attack on World Trade Center)|
|789||Stock report by Paine Weber, 1989|
|790||Susong, Walter L., VP Coca-Cola Co., notice of death, 1996|
|791||Wallace, Charles L., Exec. Asst. to CEO of Coca-Cola Co., correspondence, 1995|
|792||Walt Disney World/Walt Disney Land discount information, 1991–1997|
|793||Woodlee, E. Virginia, Coca-Cola Co. Legal Dept., retirement, 2000 March 9|
|794||World of Coca-Cola, 1994|
Series 10.4. Coca-Cola USA Materials, 1977–2000.
Coca-Cola USA (CCUSA) and the subsequent Coca-Cola North America (CCNA) are the domestic business unit of the Coca-Cola Company that provides marketing and technical expertise to bottlers in the US and Canada.
|795||Advertising Promotions: "The Coke Enterprise," and "Get Together," 1984|
|796||Advertising Promotions, 1999|
|797||Aspartame, use of, 1983–1984|
|798||Blackington, John, CCUSA, resume, 1992|
|799||Bottler Business Conference, 1984|
|800||Bottler Marketing Meeting, 1984 May 8|
|801||Civic Action Network, 1995–1998 (SEE ALSO aud iovisuals, VHS tapes)|
|802||Consumer Information Center, 1977, 1984–1985|
|803||Cooper, Ralph, President, CCNA, retirement, 2000 August 25|
|804–3||Correspondence, 1982–2000 (2 folders)|
|806||Diet Coke, 100% Aspartame Formula, 1984|
|807||Diet Coke vs. Diet Pepsi Taste Test, 1984–1985|
|808||Dunn, Walter H., VP Prestige Accounts, CCUSA, correspondence, 1989, 1994|
|809||Herbert, Ira C., President, CCUSA, correspondence, 1988–1990|
|810||High Fructose Corn Syrup, use of, 1984|
|811||Kirkpatrick Dave, CCUSA District Manager, correspondence, 1987|
|812||Landscape Leadership Award, 1998|
|814||Mainstream, Council Meeting, Housing Cancellation Form, CCNA, 2002 April 23–24|
|815||National Accounts Group, 1983|
|816 P||erformance Evaluation of Central Coca-Cola by Charles I. Wallace, VP Franchise Affairs, 1987–1992|
|817–18||Quality Control, CCUSA Mid-East bottlers, 1983–1985 (2 folders)|
|819||Recycling, 1971, 1984|
|820||Response by CCUSA to March meeting with Coca-Cola Bottler's Association Marketing Committee, 1985 May 29–30|
|821||Roman, John, CCUSA Eastern Area Manager, death of, 1985|
|822||Valley Regional Project, 1982 November|
|823||What is in Coca-Cola? 1991|
|824||Wood, Paul, CCUSA Regional Manager, correspondence, 1983–1992|
Series 10.5. Consultants Materials, 1982–1996.
Ipplito and Christon, Consultants, produced a strategy for a long-term business plan for the company in 1987. Central Coca-Cola hired consultant William E. Welsh in 1987 to help the company develop management trainees and in particular help the troubled Lima, Ohio plant. Welsh's Coca-Cola franchise experience began with the Akron Coca-Cola Bottling Co. in 1970, where he served as president for the last two years of his tenure. During Welsh's consultation with the company he joined the Board of Directors of Central Coca-Cola and remained on the board until at least 2002.
|825||Beverage Marketing Corp. of New York, 1996|
|826||Bitzer, John F., Jr. of Abarta Inc.,Correspondence, 1982–1989|
|827||Howard J. Williams and Associates, Consultants, 1988|
|828–29||Howard J. Williams and Associates, Operations Analysis for Central Coca-Cola Bottling Co., 1988 October (2 folders)|
|830||Ippolito and Christon and Co. reports, 1987|
|831||MSL International Ltd., Executive Search Firm, 1984|
|832||Profit Management Development, 1983|
|833–34||Welsh, William E., Correspondence, 1982–1988 (2 folders)|
Series 10.6. Facilities Management Materials, 1982–1999.
|835||ADT Security System, 1990–1991|
|836||Annual Safety Meeting, 1999|
|837||Building maintenance, 1983–1984|
|838||Chelsea Company Consignments, 1986|
|839||Corporate Overhead Expense Estimates, 1993|
|840||Fuel Savings Suggestions, n.d.|
|841||Invoices for items Betty Sams Christian Purchased for Central Coca-Cola Bottling Company, 1982–1993|
|842||Office Decoration, Richmond Headquarters [?], 1985, 1992, 1994|
|843||United Security Vault Safe Deposit Box, 1989|
Series 10.7. Production Materials, 1978–2000.
Production standards were important to The Coca-Cola Company. It pushed the bottlers to produce a consistent product that met its standards, and offered the bottlers many ways to audit and evaluate themselves.
|844||Aseptic Packaging, 1978–1984|
|845||Product Quality Audit, Hagerstown, Md., 1998–1999|
|846||Product Quality Audit, Staunton, Va., 1998–2000|
|847||Production Packaging Update, 2002|
|848||Production plant analysis for Central Coca-Cola Bottling Co., Inc., Winchester, Va., 1998|
|849||Quality Incentive Program, 1984|
|850||Sugar Cola Syrup Conversion, 1987|
|851–52||W. R. Randolph, Inc., Plant Evaluations, 1985 (2 folders)|
|853||Water Quality, Environmental Protection Agency, 1990–1992|
Series 10.8. Training materials, 1982–1999.
The "Year 2000 Readiness disclosure, 1999" was a training program designed to help bottlers be prepared for "Y2K" issues when computer programs were supposed to fail at the turn of the 21st century.
|854||Beverage Digest Seminar/Forum, "Future Smarts II," 1985|
|855–60||Bottler Training, 1983–1988, 1994 (6 folders)|
|861||Contour Bottle Training, 1995|
|862||Discovery: Articulating the Positive Core of Central Coca-Cola Questionnaire, n.d.|
|863||Field Execution Department, Workshops and Training, 1986, 1991|
|864||"How to Make your Prices Stick," Seminar, 1989|
|865||Quality Assurance Department, Training, 1989|
|866||"Swim with the Sharks without Being Eaten Alive," Critiques, 1989|
|867||Training Video Library Index, 1988–1992|
|868||Year 2000 Readiness Disclosure, 1999|
|869||Miscellaneous Management Training Information, 1982–1994, 1999|
Series 10.9. Transshipping Information, 1972–1994.
Transshipping or "footballing" is the practice of selling products in another bottler's franchise territory. The Transshipping Claims files represent the company's complaints against other bottlers selling products in Central Coca-Cola's territory. Coca-Cola USA resolved transshipping issues among the bottlers, and exercised the right to fine bottlers who transshipped products into another producer's territory.
|870–73||Transshipping Claims, 1972–1988, 1992–1994 (4 folders)|
|874||Transshipping Complaints against Central Coca-Cola Bottling Co., 1974–1987|
|875a||Transshipping Procedures, 1982–1988|
Series 10.10. Miscellaneous Operations-related Information.
|875b||Blank report forms, n.d.|
|875d||Miscellaneous Correspondence, 1983–2002|
Promotional posters, 1947
Series 11. Marketing and Sales Promotions, 1972–2002.
This series includes product-wide marketing information, beverage-specific marketing information, marketing reports from coca-Cola USA, marketing workshops and meetings, Olympic Games promotional materials, merchandise calendars, marketing information provided by Data Bank, and miscellaneous marketing-related files, some of which include photographs.
Series 11.1. Beverage Promotional and Marketing Tools, Product Wide, 1985–1989.
Most of these materials were provided by Coca-Cola USA for use either regionally or nationally. The Executive Summary and Marketing Plans, 1985–1987, and the Marketing Programs were specifically prepared for Central Coca-Cola Bottling Company.
|876||Executive Summary and Marketing Plan, 1985 March 12|
|877||Executive Summary and Marketing Plan, 1985 December 10|
|878||Executive Summary and Marketing Plan, 1986 December 15|
|879||Executive Summary and Marketing Plan, 1987 December 15|
|880||Executive Summary and Marketing Plan, 1989|
|881||Marketing Plan Resources, 1986|
|882–83||Marketing Plan Resources, 1987 (2 folders)|
|884–86||Marketing Plan Resources, 1988 (3 folders)|
|887||Marketing Programs, 1986|
|888||Marketing/TAG Meeting, 1986 July 15|
|889||Marketing/TAG Meeting, 1986 July 17|
|890||Marketing/TAG Meeting, 1989 May 9|
|891||Multi-Brand Marketing Strategy and Standards, Planning Guide, 1985 March 12–13|
|892||Multi-Brand Marketing, 1986 November 12–13|
Series 11.2. Individual Beverage Information and Marketing, 1973–2000.
Files include promotional and marketing plans along with correspondence between Central Coca-Cola and Coca-Cola USA or the producer of the beverage. Not all of Coca-Cola's beverage products were available to all regions. If there was a gap or demand for products not available to Central Coca-Cola from The Coca-Cola Company they were permitted to produce beverages from other companies.
Diet Coke's introduction was gradual on a test market basis. The bottlers who got to test Diet Coke were generally companies that the Coca-Cola Co. owned or with whom they held some financial interest. Central Coca-Cola and the Coca-Cola Bottlers Association had objections "to the change in the formula for Coca-Cola without its consent, and that it objects to the use of the 'Coca-Cola' and 'Coke' trademarks in which this company has an interest in connection with the manufacture, advertisement, promotion, and sale of 'diet Coca-Cola' in the United States." The bottlers maintained that Coca-Cola should continue the same purchase price for the Diet Coke syrup as they paid for the regular syrup in their original contract. This delayed Central Coca-Cola from introducing Diet Coke in its territory. As part of the disagreement Central had with the Coca-Cola Company the owners documented every request they got in their bottling territories for Diet Coke in the first half of 1983 (Folders 909–914). The bottlers eventually reached a compromise with the Coca-Cola Company on the prices of the Diet Coke syrup. Also of interest is the marketing plan for the monumental disaster New Coke (folder 915–916), and the files for the re-introduction of Classic Coca-Cola (folder 902) after New Coke had failed.
|893–84||A&W Rootbeer Products, 1986–1994 (2 folders)|
|895||Cadbury Beverages, 1992–1994|
|896||Canadian Arctic Twist, 1992|
|897||Canfield's Sodas, n.d.|
|898||Clear Tab, 1993|
|899–901||Coca-Cola, 1983–1992 (3 folders)|
|902||Coca-Cola Classic, Marketing Re-Introduction, 1985 July 23|
|903||Coca-Cola, Caffeine-Free, 1990|
|904||Coke, Cherry, 1985–1990|
|905–08||Coke, Diet, 1983–1993 (4 folders)|
|909–14||Coke, Diet, Introduction and Requests, 1983–1985 (6 folders)|
|915–16||Coke, New, 1985 (2 folders)|
|917||Dasani Introduction, 1999|
|921–22||Lipton Iced Tea, 1986–1991 (2 folders)|
|923||Mellow Yellow, 1986–1991|
|924||Mellow Yellow, Diet, 1988|
|925||Minute Maid Introductory Agreement, 1986|
|926||Minute Maid, 1989–1990|
|927–8||Minute Maid Juices To Go, 1992 (2 folders)|
|929||Mistic Beverage Products, 1992–1993, 1996, 1998–1999|
|930||Mott's Juices and Juice Drinks, 1992|
|932||Pocono Artesian Waters Company, 1991–1993|
|933||Samson Beverage Drink, 1973|
|935||Seagrams Beverage Company, 1988–1993|
|937||Sun Drop, 1991|
|938||Sunkist, 1984, 1991–1993|
|940–45||Multiple Brands, 1983–1994 (6 folders)|
Series 11.3. Coca-Cola USA Marketing Information Mailings, 1982–2002.
Marketing information mailings were sent to the Central Coca-Cola Bottling Company by Coca-Cola USA, the domestic division of the Coca-Cola Company, on a weekly basis. The mailings were meant to inform the company about marketing events and advertising promotions to aid in the sale of coca-cola products to retailers and the public.
|946–59||Marketing Information Mailings, 1982 October– 1984 July (14 folders)|
|960–71||Marketing Information Mailings, 1984 August B 1985 May (12 folders)|
|972–82||Marketing Information Mailings, 1985 June– 1986 August (11 folders)|
|983–93||Marketing Information Mailings, 1986 September B 1988 December (11 folders)|
|994–1002||Marketing Information Mailings, 1989 January B1991 March (9 folders)|
|1003–13||Marketing Information Mailings, 1994 January B 1995 May, November (11 folders)|
|1014||Marketing Information Mailings, 2000 December, 2001 August|
|1015||Marketing Information Mailings, 2002 February– March|
Series 11.4. Marketing Workshops and Meetings, 1984–1994.
|1016||Action Team Workshop, 1984|
|1017||Action Team Workshop, 1988 January 10–13|
|1018||Action Team Workshop, 1993|
|1019||Meeting, Central Situation Assessment, 1999 August|
|1020||Meeting, Sales, 1993 December 16|
|1021||Meeting, Sales, 1994 August 12|
|1022||Meeting, Sales, 1994 September 14–15|
Series 11.5. Olympic Games Promotional Materials, 1984–1996.
|1023–27||Olympic Promotional Plan Resources, 1984–1996 (5 folders) (See also Box 86 Oversized)|
|1028||Olympic Record, 1984 August B October|
|1029||Olympic Souvenir Program, Los Angeles, 1984|
|1030||Olympic Torch Tour Newspaper Clippings and Photos, Atlanta, 1995–1996|
Series 11.6. Promotional Merchandise Catalogs, 1982–1999.
The Coca-Cola Company is known for its merchandising just as much as its soda products. These catalog companies produced Coca-Cola licensed items for bottlers to use to promote the product with customers and the general public.
|1031||BN Genius, 1989|
|1033||Cherokee Publishing Company, 1983|
|1034–38||The Coca-Cola Catalog, 1994–1999 (5 folders)|
|1039||The Coca-Cola Catalog, Pin Catalog, 1997–1998|
|1040||Collectibles from the Coca-Cola Company, 1992|
|1041||Gorman Supply Inc., 1990–1991|
|1042||Group II Communications, 1988–1989|
|1043||Harrison Trademarketing, 1996–1997|
|1044||Khoka Productions, Inc., 1983|
|1045||Madison Sales Corporation, 1988–1991|
|1046||Meisel Photochrome Corporation, 1984|
|1047||Miller Manufacturing Company, Inc., 1983|
|1048||Murjani International, 1985|
|1049||Nevins Marketing Group, 1982–1996|
|1050||Point of Sale Service, 1985–1986|
|1051||Ray's Advertising, 1982–1991|
|1052||Retail Licensing Program, 1984|
|1053||Right Images Premium Wearables, n.d.|
|1054||Ritway, Inc., 1988–1996|
|1055||Simon and Associates, n.d.|
|1056||Specialty Counselors Advertising, 1983–1985|
|1057||Starline, Inc., 1989[?]|
|1058||Wilson Marketing, 1988|
Series 11.7. Data Bank, 1986–1999.
Data Bank was a contract service that provided marketing information concerning the sales of beverages in the territories where Central Coca-Cola bottled products. With this information the company could make decisions about production and understand Coca-Cola's market share in the communities where they sold their products.
|1059–60||Data Bank Final Reports, 1986 (2 folders)|
|1061–62||Data Bank Final Reports, 1987 (2 folders)|
|1063||Data Bank Records, 1987|
|1064||Correspondence, Phillips, Kent I., 1995, 1998–1999 (Data Bank USA President)|
Series 11.8. Miscellaneous Marketing Materials, 1972–2002.
|1065||Competitive Product Price Analysis, 1987|
|1066||Fountain Sales Information, 1987, 1992|
|1067||Maps, Beverage Digest, The Green Sheet Maps, 1972, 1983–1999|
|1068||Maps, Territory, n.d.|
|1069||Marketing Plans, Central Coca-Cola, 1995, 1999|
|1070||Merchandising equipment, 1983–1989|
|1071||Photographs, Cancun, Mexico, 1989 September|
|1072||Photographs, Mid-Atlantic Coca-Cola, Willow Lawn Safeway, 1984 August|
|1073||Photographs, St. Patrick's Day displays, ca. 1994|
|1074||Photographs, Sales displays, ca.1980s|
|1075||Photographs, Sales meetings, n.d.|
|1076||Population statistics, 1980–1994|
|1077||Postcards, Coca-Cola themed, n.d.|
|1078||Promotions, Armed Services Sales, 1983|
|1079||Promotions, Central Coca-Cola Business Plan, 1990 September B December|
|1080–82||Sales Incentives, Adventure '87, 1987 (3 folders)|
|1083–84||Sales Incentives, Operation Tiger, 1980 (2 folders)|
|1085||Sales Centers Third Quarter Business Review, 2002|
|1086||Vehicle Advertising, 1982|
|1087–88||Youth Marketing, 1982–1991 (2 folders)|
Series 12. Publications, 1927–2002.
This series includes publications by the Coca-Cola Company in the areas of management, production, and sales, as well as non-Coca-Cola Company publications from a variety of sources. Among these is other soft drink companies for whom Central Coca-Cola provided bottling services, beverage industry organizations, financial industry organizations, management industry organizations, as well as the popular press. Compiled by Mrs. Christian, the topics represented extend beyond the beverage industry.
Series 12.1. Coca-Cola Company Publications, 1927–2002.
These publications were produced by the Coca-Cola Company and its subsidiaries to educate bottlers and their employees about various topics including procedures, customer service, training (i.e. bottler, route salesman), World War II wartime restrictions and postwar hiring. The publications are organized by their purpose: Management, Production and Sales.
Management publications include annual reports and company histories. They also include publications are geared toward managers of bottling companies. Three publishers produced The Coca-Cola Bottler: the Coca-Cola Bottler's Association, Hickory Publishing Company, and Coca-Cola USA. Bulletins were sent out to insure that bottlers were maintaining standardized uniforms, paint colors, and other details for all of the Coca-Cola products. Note the two post-World War II publications, The Post War Hiring Problem (folder 1130) and Post War Plan (folder 1131), both 1945?; which deal with hiring issues and sales plans for after the war.
Most of the publications were created by Coca-Cola USA, but some were produced by other bottlers.
The Production-related publications reflect Coca-Cola Company's focus on the standardization of production to insure a quality product from all bottlers.
Many of the sales publications were written for route salesmen and their managers. Note the Bottles and Carton publications (folders 1151–52) which helped salesmen educate vendors to properly ration Coca-Cola during World War II.
At the end of this series there are several advertising posters and some miscellaneous Coca-Cola Company publications.
|1089–93||The Coca-Cola Company, Annual Reports, 1978, 1980–1996, 2002 (5 folders)|
|1094||The Chronicle of Coca-Cola Since 1886, 1973, 1977|
|1095||"Coca-Cola: 'Over 100 Years of Refreshment,'" 1990|
|1096||The Coca-Cola Company: An Illustrated Profile, 1974|
|1097||The Coca-Cola Company: International Headquarters, 1981|
|1098||The Coca-Cola Company: A Portrait of a Worldwide Business, 1977|
|1099||A Picture book relating the Fantastic and phenomenal through-the-years account of Coca-Cola, 1972|
|1100||Addresses Delivered at the National Coca-Cola Bottler's Conference, 1927, 1930|
|1101||Addresses Delivered at the Western Coca-Cola Bottlers' Conference, 1928–1929|
|1102–05||The Coca-Cola Bottler, 1946 January B 1947 December (4 folders)|
|1106||The Coca-Cola Bottler, 1970 January B March, 1971 January and 1974 January|
|1107||The Coca-Cola Bottler, 1976 March, 1981 April B May, 1982 May B July|
|1108||The Coca-Cola Bottler, 1982 August BDecember|
|1109||The Coca-Cola Bottler, 1983 January B October|
|1110–14||The Coca-Cola Bottler, 1984 January –1988 December (5 folders)|
|1115||The Coca-Cola Bottler, 1989 January B November|
|1116||The Coca-Cola Bottler, 1990 January–1991 November|
|1117||The Coca-Cola Bottler, 1992 January B 1993 May|
|1118||Refresher USA, 1984 January/February|
|1119||Bulletins from the Coca-Cola Bottling Association, 1951–1969|
|1120–21||Bulletin, Standardization, 1957–1968 (2 folders)|
|1122||Bulletin, Technical Services, 1955–1957|
|1123||Employee Benefits Handbook, The Coca-Cola Company, 1974|
|1124||Employees' Retirement Plan, The Coca-Cola Company, 1948|
|1125||Employee Training, Coca-Cola USA, 1984|
|1126||Group Insurance Plan, Coca-Cola Bottling Co., 1968|
|1127||A Handbook for Employees of Mid-Atlantic Coca-Cola Company, Inc., 1983?|
|1128||Highlights from the Lanham Act..., 1947|
|1129||Management Action for Progress and Profit, 1957|
|1130||The Post War Hiring Problem, 1945|
|1131||Post War Plan, 1945|
|1132||Summary of Business Conferences for Bottlers of Coca-Cola, 1942|
|1133||Training 1991, Quality Assurance Department, 1991|
|1134–1141||Training Catalog for Bottlers of Coca-Cola, 1980–1987 (8 folders)|
|1142||Training Times, 1980|
Production-related publications, 1950s–1992
|1143||Always the Same, Always the Best: A Look at Quality Control..., 1979 July|
|1144||Carbonator Procedures, n.d.|
|1145–46||Cleaning and Sanitizing Manual, 1970 (2 folders)|
|1147–48||Cooler Service Manual, 1956 May (2 folders)|
|1149||Gas Control Procedures, n.d.|
|1150||Instructions on Sterilization of Plant Equipment and Bottles, 1950s?|
|1151||Measuring Acid Content of Soft Drinks, 1963|
|1152||Office Procedures and General Information, Hagerstown, Md., 1970s?|
|1153–54||Plant Office Procedures, 1960s? (2 folders)|
|1155–56||Pre-Mixmanship Manuals, 1962 (2 folders)|
|1157–58||Pre-Mix Production Manual, 1955–1956 (2 folders)|
|1159||Pre-Mix Sales, 1955|
|1160||Pre-Mix Service Manual, 1957–1959|
|1161||Production Training Guide, 1959|
|1162||Quality Every Time, 1992|
|1163||Safety Rules and Other Regulations Designed to Protect and Enhance Life at Work, n.d.|
Sales pamphlets and books, 1927–1978
|1164||Bottles (concerns war-time rationing), 1942?|
|1165||Carton (concerns war-time rationing), 1942?|
|1166||Case Sales of Coca-Cola in Service Stations, New Outlets for Returnables..., 1968|
|1167–68||Catalog of Merchandising Equipment for Coca-Cola, Vol. 1, 1957–1969 (2 folders)|
|1169||The Chips are Down, n.d.|
|1170||"Coca-Cola Increases Sales of Gas and Oil," n.d.|
|1171||"Coca-Cola Profits," n.d.|
|1172||Combat the Space Famine, 1969|
|1173||Continuous Quality: Coca-Cola Posters, 1947 (Filed in Box 86 Oversized)|
|1174||Daily News, "People Put Coke in the News," 1947 July 1|
|1175||Daytime Radio and increased sales volume, 1948? (Filed in Box 86 Oversized)|
|1176||Do They Know the Answers? A Route Management Training Aid, 1948|
|1177||Doorway to Opportunity, 1951|
|1178||Getting the Most Out of Carton Coolers, 1973|
|1179||How to Get your Local Advertising Off the Ground, n.d.|
|1180||Important Notice for the Manager, n.d.|
|1181||Instructions for Installing and Operating the Standard Sales and Merchandising Record System, 1946|
|1182||"It's Their School . . . but Your Market," 1947 (Filed in Box 86 Oversized)|
|1183||Leverage Packaging Strategy/ Coca-Cola USA, 1973|
|1184–85||Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958 (2 folders)|
|1186||Local Print Material Catalog, 1966–1967|
|1187||"Marketing Planner," 1967 (Filed in Box 86 Oversized)|
|1188||Meet the 70s, 1969?|
|1189||"More Power from Radio: To Penetrate your Major Markets," 1947–48 (Filed in Box 86 Oversized)|
|1190||Mty Bottles, 1927|
|1191||"National Five Star Dealer News," 1928–1929|
|1192||National Sales, The Professional Team Created to Assist Bottlers in National Accounts, 1980s?|
|1193||Planning For Improved Profits..., 1962|
|1194||Presence...Torn from the Past: Coca-Cola, 1970s?|
|1195||Questions and Answers for Coca-Cola Truck Salesmen, 1929?|
|1196||Rebuilding the Route for More Volume, More Profit, 1947|
|1197||"Recommended Tools for Assembling the New Outside Advertising Material," 1947|
|1199||A Report on Soft Drinks, 1953?|
|1200||Restricted Items, Handling, 1942?|
|1201||Route Management, No. 1–4, 1947 (missing number 2)|
|1202||Route Management, 1947|
|1203||Route Management Handbook, 1961|
|1204||Sales Promotion Bulletins, 1947–1948|
|1205||Sales Training Program, Salesmen's Guidebooks for Manager's Reference, 1940|
|1206–7||Sales Training Program, Manager's Guide, 1940 (2 folders)|
|1208||Sales Training School, Coca-Cola Bottling Co., of Chicago, Inc., 1957|
|1209||Sell Profit from a Cooler Well-Displayed, 1947|
|1210||Selling Coca-Cola; A Reference Book for Truck Salesmen, 1929?|
|1211||Service Station Merchandising, 1968–1971|
|1212||"Servicing the White Cooler for Coca-Cola," 1946 (Filed in Box 86 Oversized)|
|1213||Soccer Momentum Resource Book, 1977|
|1214–15||Special Events Handbook, 1954? (2 folders)|
|1216||The Star Salesman Says...," 1960|
|1217||There's no Business Like Cold Business: 1978 Cold Drink Program, 1978|
|1218–19||The Three B R's for efficient Route Operations, 1962 (2 folders)|
|1220||Training Handbook, ca. 1955|
|1221||What Dick said to Tom and Harry..., 1940|
|1222||Youth Handbook, 1950|
|1223||Miscellaneous Coca-Cola Sales Tools, n.d.|
A page from a booklet meant to educated bottlers on how to ration Coca-Cola during WWII
Miscellaneous Coca-Cola Company posters, 1945? and 1990
|1224||"Cool Under Pressure (Magicans)," 1990 (In plant poster, not for retail use, 2 copies) (Filed in Oversized Folder 1)|
|1225||"If you want to help keep America clean buy Coca-Cola in returnable bottles," n.d. (Filed in Box 86 Oversized)|
|1226||"Keep Your Winners Upfront, Rotate Your Stock," 1990 (In plant poster, not for retail use, 2 copies) (Filed in Oversized Folder 1)|
|1227||"Magicans," 1990 (In plant poster, not for retail use, 2 copies) (Filed in Oversized Folder 1)|
|1228||"Magicans, New Kids on the Block," 1990 (In plant poster, not for retail use, 2 copies) (Filed in Oversized Folder 1)|
|1229||"Radio Window Streamers," 1945? (Filed in Box 86 Oversized)|
Miscellaneous Coca-Cola Company Publications, n.d. and 1959–1980.
The Environmental Renewal publication (folder 1231) is a transcription of a speech given by Coca-Cola President J. Paul Austin in 1970. The collection contains a single special issue of Momentum (folder 1233), which describes itself as "the magazine for employees of The Coca-Cola Company, worldwide, . . . dedicated to the search for a better environment." Share a Look at the Future (folder 1234), concerns the Management Information Systems Division at The Coca-Cola Company. The Sports Programs and Flyer Catalog (folder 1235) is only the folio that contained the information.
|1230||"Cooking with Coca-Cola," 1979|
|1231||Environmental Renewal or Oblivion Quo Vadis?, 1970 April 16|
|1232||Have a Coke and Smile, 1980?|
|1234||Share a Look at the Future, n.d.|
|1235||Sports program flyer catalog, 1959–1960 (folio only)|
Series 12.2. Non-Coca-Cola Company Publications, 1927–2002.
This series includes annual reports, 1980–1989, of companies for whom Central Coca-Cola would provide bottling services, including A&W Brands and Cadbury Schweppes brands. Also included are annual reports for Columbia Pictures Entertainment, which owned the Coca-Cola Company in the late 1980s.
In addition, there are articles and serials, 1929–1997, from non-bottling industry related publications, collected by Betty Sams Christian, containing articles of interest to the beverage or bottling industry. These materials were collected by Betty Sams Christian, along with financial newsletters, bottling industry publications (mostly incomplete but still extensive runs), management, production and sales-oriented publications, and newspaper clippings on a variety of subjects.
|1236||A & W Brands, Inc. Annual Reports, 1987–1993|
|1237–39||Cadbury Schweppes Annual Reports, 1993–1999 (3 folders)|
|1240–42||Coca-Cola Bottling Company Consolidated, Annual Reports, 1980–1999 (3 folders)|
|1243||The Coca-Cola Bottling Company of New York, Inc. Annual Report, 1969, 1978|
|1244–47||Coca-Cola Enterprises Annual Reports, 1986–1997, 2002 (4 folders)|
|1248||Columbia Pictures Entertainment Inc., Annual Reports, 1988–1989|
Articles and serials, 1929–1997
|1249||The American Mercury, "The Enigma of Tooth Decay," 1949 April|
|1250||The Beacon Beam: A Publication of Beacon Container Corporation, "Dr. Deming's Corner," 1989 April|
|1251||Bottled Water Reporter, "HydrationB Important All Year Long," 1997 October/November|
|1252||Business Management, "Why Do Employee's Strike," "The Sixth Annual Executive Compensation Report," 1971 March|
|1253||Business Week, "The Graying of the Soft-Drink Industry," 1977 May; "Pepsi Takes on the Champ," 1978 June; "Coke Plunges into No-Caffeine Cola," 1983 May 9; "Coke's Big Marketing Blitz," 1983 May 30; "Aspartame: The Newest Weapon for Diet Soda Rivals," 1983 July 18; "International Labor Brews a Boycott of Coke," 1984 April 23; "Pernod Ricard's Recipe for More U.S. Profits...," 1984 Dec. 3; "Natural Soda: From Health-Food Fad to Supermarket Staple," 1985 Jan. 14; "Seagram Dives Deeper into the U. S. Mixer Market," 1985 Jan. 28; "Pepsi's High-Priced Sell is Paying Off," 1985 March 4; "Is Coke Fixing a Cola that isn't Broken," 1985 May 6; "Coca-Cola's Stock is No Sweeter—Yet," 1985 May 20; "Corporate Scoreboard," 1985 May 20; "New Coke Wins Round 1, But Can it go the Distance?" 1985 June 24; "Pepsi's Future Becomes Clearer," 1993 Feb. 1; "From Souped BUp Syrup to Bottled Gold," 1993 July 19|
|1254||Catholic Digest, "All About Soda Pop," 1983 August|
|1255||The Commonwealth: Industrial Directory Number, 1977 December|
|1256||Compressed Air, "Harley-Davidson Fights Back," 1985 April; "Missing the Mark," March 1987; "Redesigning the Corporation," 1987 May; "Paying for Compliance," 1988 September|
|1257||Consumer Reports, "The CU Cola Challenge," 1984 February|
|1258||Contents, "Winning Criticism," 1989 October|
|1259||Corporate Finance, "Coke's Spin-Off Techinques," 1987 November|
|1260||CFO, "The Company Car," 1988 September|
|1261||Dental Survey, "The Concentration of Sugar in the Saliva...," 1949 December|
|1262||Dun's Business Month (later Business Month), "Coca-Cola Shows Who's Boss," 1983 December, "MRPII: A Framework for Factory Management," 1984 Feb.; "Business' Top Concern: Cost Control," 1984 Dec; "Bitter Survivors: The Unhappy Sequel to Management Cutbacks," 1987 May; "PepsiCo's Fast Track," 1987 June; 1989 April|
|1263||Eastern Review, "The Twenty-First Century Executive," 1988 June|
|1264||Eight Magazine, 1990 Spring|
|1265||FW, "No-Name Power...," 1993 March 16|
|1266||Food Business, "Pepsico Grabs Up Bottling Operators," 1989 May 8|
|1267||Food and Beverage Marketing, "Coke and Pepsi: Still at it After All These Years," 1997 August|
|1268||Forbes, "Sweeter than Pop," 1984 Feb. 14; "Faces Behind the Figures: Look ma, no Cannibals," 1984 April; "Cola Clones," 1984 May 7; "A Piece of the Action," 1984 Sept. 24; "New Markets for an Old Brand Name," 1984 Dec. 17; Breaking Coca-Cola's Code," 1985 April 22; "Isto e Coke!" 1985 June 17; "Older, not Sweeter," 1985 July 15; "Coke and Candy," 1995 June 19|
|1269||Fortune, "Kroger, the New King of Supermarketing," 1983 Feb. 21; "Why Training is the Boss's Job," 1984 Jan. 23; "How to Snoop on your Competitors" and "Knocked From Third Place, 7 Up is Going Flat," 1984 May 14; "Coke and Pepsi Stomp on the Little Guys," 1985 January; "Unleashing Cherry Coke," 1985 March 1991; "How Coke Decided a New Taste Was It," 1985 May 27; "Coke's Brand-Loyalty Lesson," 1985 Aug. 5; "The Juice Joins the Soda Wars," 1985 Sept. 30; "The Giant of the Regional Food Chains," 1985 Nov. 25; "Selling: Products of the Year," 1985 Dec. 9; "The Second Son is Heir at Seagram," 1986 March 17; "Unilever Fights Back in the U.S," "Hoopla Over Calcium," 1986 May 26; "How to Manage In It," 1986 June 23; "Just How Good Is the Great A&P," 1987 March 16; "He Put the Kick Back Into Coke," 1987 Oct. 26; "Yes, You Can Manage Long Term," 1988 Nov. 21; "Coke Gets Off Its Can in Europe," 1990 Aug. 13; "Coke's Plan to Pump Up the Volume," 1991 Nov. 18|
|1270||Inc., "Profit and Loss," 1985 April; "A Nation of Shopkeepers," "Real Entrepreneurs Don't Plan," 1985 Nov. ; "... The "Smart Team" at Compaq Computer," "Talking Cost," 1986 Feb.; "A Cheerleader, not a Quarterback," 1986 April; "The Turnaround," 1986 Aug.; "Which Customer is Always Right?," 1987 June; "The New Role Models," 1987 Oct.|
|1271||Listen, "Caffeine: the Pick-Me-Up That Lets You Down," 1988 July|
|1272||Maclean's, "Facing Pepsi's Challenge," 1985 May 6; "Making the 'Real Thing' Obsolete," 1985 June 3; "Coca-Cola Brings Back the 'Real Thing,'" 1985 July 22|
|1273||Marketing and Media Decisions, "Diet Coke Takes Aim at Number Two," 1984 April|
|1274||Nation's Business, "The CEO who Refreshed Coca-Cola," 1984 March|
|1275||Newsweek, "Sweet Dreams for Searle," 1983 Aug. 1; "Cherry Coke Now Comes in a Can," 1985 March 4; "Mr.Coke-Is-ItCHe's the Real Thing," 1985 March 25; "Coke Tampers with Success," 1985 May 6; "Saying 'No' to New Coke," 1985 June 24; "Hey America, Coke Are It!," 1985 July 22; "The Sovereign Consumer," 1985 July 29; "Coke: Flat in Hollywood," 1985 Oct. 28; "Fighting for Slices of the Uncola Market," 1985 Nov. 25; "Mad About M-M-Max," 1987 April 20; "Farewell Pretoria," 1997 June 23|
|1276||Pace, "Management DirectionCThe Magic of Morale," 1986 February; "Miseries of the Mild-Mannered Manager," 1986 April; "Copping Out on Criticism," 1988 February; "The Richmond Area Report," 1988 September; "What Good is the List Price?" 1988 October|
|1277||Packaging Digest, "The Legal Impact," 1986 July|
|1278||Piedmont Airlines, "The Magic of Morale," 1986 February|
|1279||Reader's Digest, "Coca-Cola Its Fame and Fortune," 1947 June; "Treat People Like Winners!" 1984 September|
|1280||Sales Management, "Sales Tactics That Win the Gruff Buyer Who Refuses to See You," 1929 June|
|1281||The Sugar Molecule, "Tooth Decay on the Way Out?," 1949 January; "Tooth Decay and Diet," 1949 July; "Research on Dental Caries," 1949 October|
|1282||T. P. A. (Travelers) Magazine, "Little Tips That Make Big Sales," n.d.|
|1283||Time, "A Hot Fight Over Cold Drinks," 1983 May 16; "How Sweet It Is: Coke's Aspartame Generation," 1983 Aug. 29; "Pitching Motherhood and Pepsi," 1985 April 1; Diet Coke Ad, 1985 April 15; "Fiddling with the Real Thing," 1985 May 6; "Battling it Out: Coke and Pepsi Square Off," 1985 May 13; "All Afizz Over the New Coke," 1985 June 24; "Coca-Cola's Big Fizzle," 1985 July 28; "Tempest in a Pop Bottle," 1985 Aug.?|
|1284||Twitchwell Talks, "Have a Little Balance in Your Business," 1929 August|
|1285||U.S. News and World Report, "The Cutthroat Battle Over Diet Sodas," 1983 Feb. 21; "Will Things Still Go Better With Coke," 1985 May 6; "The Soda Wars—A Report from the Battle Front," 1985 July 8; "Classic Comeback for an Old Champ," 1985 July 22, "Global Goliath: Coke conquers the world," 1990 August 13|
|1286||The University of Virginia Alumni News, "At Darden, Helping Executives Make the Right Choice," 1988 September/ October|
|1287||Virginia Business, 1997 August (Ad featuring Antique Central Coca-Cola Bottling Company truck)|
|1288||Unknown Publication, "Today's Santa Claus an image and inspiration from Coca-Cola," n.d.|
Financial newsletters, 1973–1994
|1289||Drexel Burnham, Lambert, 1987–1988|
|1290||Profit Line, Ernst and Young, 1991–1992|
|1291||A Robinson-Humphrey Special Report on the Coca-Cola Company, 1973 September|
|1292||Trust Notes, United Virginia, 1986 Winter/Spring|
|1293||Miscellaneous Coopers and Lybrand Publications, 1981–1985|
|1294||Miscellaneous Deloitte and Touche Newsletters, 1992–1994|
|1295||Miscellaneous KPMG Peat Marwick Publications, 1981–1992|
|1296||Miscellaneous Merrill Lynch Publications, 1975–1979|
|1297||Miscellaneous Williams, Mullen, Christian, and Dobbins Newsletters, 1987–1992|
Industry publications, 1927–2001
|1298||The American Soft Drink Journal, 1973 June|
|1299–1302||Beverage Digest, 1983–1988 (4 folders)|
|1303–10||Beverage Industry, 1983 FebruaryB 1986 December (8 folders)|
|1311–1321||Beverage Industry, 1987 January B 1991 December (11 folders)|
|1322–34||Beverage Industry, 1992 July B 2000 December (13 folders)|
|1335–36||Beverage Industry, 2001 January B 2001 June (2 folders)|
|1337||Beverage Industry, Annual Soft Drink Report, 1989–1995|
|1338–40||Beverage Industry, Annual Manual, 1984, 1987–1992 (3 folders)|
|1341–44||Beverage World, 1981 July B 1983 December (4 folders)|
|1345–51||Beverage World, 1984 JanuaryB 1986 December (7 folders)|
|1352–61||Beverage World, 1987 January B 1989 December (10 folders)|
|1362–72||Beverage World, 1990 January B 1993 August (11 folders)|
|1373–88||Beverage World, 1994 January B 2001 June (16 folders)|
|1389||Beverage World: 100 Year History, 1882–1982, 1982|
|1390||Beverage World, "Coke's First 100 Years...," 1986|
|1391||Beverage World's Daily Desk Reference and Living Directory, 1984|
|1392–96||Beverage World, Data Bank, 1988–2001 (5 folders)|
|1397–1406||Beverage World, Periscope, 1982–1996 (10 folders)|
|1407||The Carbonator and Bottler National Journal, 1927, 1929 May|
|1408–11||Leisure Beverage Insider, 1981–1994 (4 folders)|
|1412||Soft Drinks (Formerly National Bottler's Gazette), 1969 March|
|1413||Miscellaneous Soft drink Industry Publications, 1968–1974|
Management publications, 1967–2002
|1414||Manager's Legal Bulletin, Alexander Hamilton Institute Inc., 1986|
|1415||BRMD Employment Law Update, Browder, Russell, Morris, and Butcher, P.C., 1989–1990|
|1416||Center for Creative Leadership, 1992–1993|
|1417||A Checklist Guide to Successful Acquisitions, 1973|
|1418||Code of Federal Regulations: Food and Drugs, Parts 10 to 129, 1973|
|1419||Crisis Management Report, 1991|
|1420||Employee Stock Ownership Plan, 1974|
|1421||Executive's Business Digest, 1991–1992|
|1422||A Fifty-Year Participation in Local Government, Richmond-First Club, 1969|
|1423||Risk Manager, Hoffman Insurance Agency, Inc., 1992|
|1424||How to Get the Best Results from Management Consultants, 1974|
|1425||How to Start a Profitable Retirement Business, 1968|
|1426||In the Bank ...or Up the Chimney," 1977|
|1427||Legislative Publications, 1976–1979|
|1428||Managing the Large Foodstore of the Future..., 1985|
|1429||Positive Employee Practices Institute Update, 1991–1992|
|1430||Profit and Performance Manual for Leisure Beverage Executives, 1973–1974|
|1431||Recordkeeping for a Small Business, IRS, 1973 September|
|1432||Responding to Public Expectations of Private Institutions...," 1977|
|1433||Reynolds Metals Company Position on Municipal Solid WasteManagement, n.d.|
|1434||Labor and Employment Law Update, Smith, Currie and Hancock, 1985–992|
|1435||Starting and Managing a Small Automatic Vending Business, 1967|
|1436||Supervisor's Guide to Employment Practices, 2002 April|
|1437||The Truth About Quality, 1969|
|1438||Virginia Employment Law Letter, 1989–1991|
|1439||What an Executive Should Know about Himself, 1971|
|1440||Miscellaneous Management Publications|
These articles illustrate Mrs. Christian's fondness for newspaper clipping and industry news, particularly the Wall Street Journal. The clippings are broadly organized into subject files. These files, subject titles should not be construed as exclusive of one another. For example, Pepsi files have information about Coca-Cola and vice versa.
|1443||Airlines and Travel|
|1445||Allegheny Beverage Corporation|
|1447||Beverage Industry Overseas|
|1450||Central Coca-Cola Bottling Co. Territory News|
|1451||Chattanooga Daily Times, Coca-Cola (Thomas) Special Edition, 1964 September 18|
|1453–54||Coca-Cola Company (2 folders)|
|1455||Coca-Cola Company, Financials|
|1456||Coca-Cola Company, Magican|
|1457||Coca-Cola Company and Nestle|
|1458||Coca-Cola Company, Racial Discrimination Lawsuits|
|1459||Coca-Cola Consolidated Co.|
|1466||Floods (also see bottling location files for floods)|
|1468||Goizueta, Roberto C.|
|1469||Health Insurance and Retirement|
|1470||Iced Tea and Coffee Drinks|
|1471||Ivester, M. Douglas|
|1479||Pepsi, Drink Tampering|
|1481||Pepsi, Pizza Hut, Taco Bell, and KFC|
|1482||Pepsi, Quaker Oats Deal|
|1484||Recycling and Waste Management|
|1485||Richmond Coca-Cola Sign Restoration|
|1487||Stahl, Jack (president of Coca-Cola USA)|
|1488||Wall Street Journal, "Abreast of the Market"|
|1489||Wall Street Journal, "Fund Track"|
|1490||Wall Street Journal, "Heard on the Street"|
|1491||Wall Street Journal, "Small Stock Focus"|
|1492||Wall Street Journal, Weekday Markets|
Production publications, 1945–1946
|1494||Carbonated Bottled Beverages, n.d.|
|1495||In-Plant Driver Training, n.d.|
|1496||The Manufacture of Bottled Carbonated Beverages, 1945|
|1497||Shop Notes for Soft Drink Bottling Plant Operators, 1946|
Sales publications, 1932–1973
|1498||Building a Quality Sales Organization, n.d.|
|1499||Esso Salesmanship: Service Salesman, 1935|
|1500||A Handbook for Route Salesmen, 1934|
|1501||How? Here is the Answer..., 1933?|
|1502||How to Improve the Effectiveness of the Sales Organization, n.d.|
|1503||How to Sell Quality, 1954|
|1504||It Pays to Be Nice to People, 1954|
|1505||The Leisure Beverage Executive Profit Management Manual, 1972–1973|
|1506||New Money-Making and Profit Ideas for Your Business and Personal Life, 1973|
|1507||Orange-Crush Driver-Salesman's Manual, n.d.|
|1508||Sales Manager's Manual for Training Retail Route Salesman, 1959|
|1509||Selling by Employees, 1932?|
|1510||The Soft Drink Executive's Management and Profit Idea Manual, 1971|
|1511||Soft Drink: A New Look at Profitability, 1972|
|1512||Training Driver-Salesmen, n.d.|
|1513||The Truth About Salesmen, 1940|
|1514||We Sell or We Sink, n.d.|
|1515||"Is it better to be the best you can be or the biggest you can be? A & W beverages, Inc." n.d. (Filed in Box 86 Oversized)|
|1516||"Think: Learn to use the Power Words!" n.d. (Filed in Box 86 Oversized)|
Miscellaneous Publications, n.d. and 1930–1996
|1517||150 Years Progress of the Soft Drink Industry, n.d.|
|1518||"Carbonated Bottled Beverages," n.d.|
|1519||Coca-Cola: A History In Photographs, 1930–1969, 1996|
|1520||"Depression-Not in Your Lifetime," 1953|
|1521||"Foot Prints on the Sands of Time...," Desales Harrison, Newcomen Society, 1969|
|1522||Health and Liquids, 1943|
|1523||"How American Entertains," Ladies' Home Journal Pamphlet, 1979|
|1524||NBC White Paper, "If Japan Can . . . Why Can't We?" 1980 June 24|
|1525||"What the Medical Profession thinks of Bottle Carbonated Beverages," 1932|
|1526||The Wonderful World of Coca-Cola, 1978|
|1527||Miscellaneous Newsletters and Mailings, 1945, 1970, 1991–1992|
Series 13. Associations and Conferences, 1968–2002.
This series reflects Central Coca-Cola's association with a number of regional, state, and industry-related organizations.
Series 13.1. The Coca-Cola Bottlers Association, 1979–2000.
This organization was founded to help the bottlers retain better insurance rates, but ultimately became an advocacy group for the bottlers. The Bottling Line was one of the publications produced by the group. The Coca-Cola Bottler was also produced by the Coca-Cola Bottler's association but eventually the publication was taken over by Coca-Cola USA in the 1970s. Please refer to Coca-Cola Company publications for issues of that magazine (folders 1102-1117).
|1528||The Bottling Line, 1982–1985, 1986 May B June, 1990 March/April, 1999 May– December|
|1529–31||Coca-Cola Bottler's Association, 1982–1986 (3 folders)|
|1532||Coca-Cola Bottler's Association, 1995, 1999–2000|
|1533||Coca-Cola Bottler's Association, The Coca-Cola Scholars Foundation, 1995–1999|
|1534||Coca-Cola Bottler's Association, Dinner honoring J. Lucian Smith, 1979 December 12|
|1535||Coca-Cola Bottler's Association, Packaging and Engineering Committee, 1984|
|1536||Coca-Cola Bottler's Association, Sweetner Sales Agreement, 1991|
Series 13.2. Mid-Atlantic Canners Association, 1980–2002.
Mid-Atlantic Canners Association, Inc. is a cooperative soft drink canning facility for the Coca-Cola system. Papers include correspondence, annual meeting notices, agendas, and meeting minutes of the organization.
|1537–41||Mid-Atlantic Canners Association, 1980–1988, 1998–1999, 2002 (5 folders)|
Series 13.3. National Soft Drink Association, 1968–2002.
The association started in1916 as the American Bottlers of Carbonated Beverages, and it renamed itself the National Soft Drink Association in 1966. It is now known as the American Beverage Association. The group provides an avenue for producers of non-alcoholic beverages to discuss common problems within the industry, as well as serving as a liaison between the beverage industry and legislators.
|1542–54||National Soft Drink Association, 1978–1994, 1997–2000, 2002 (13 folders)|
|1555||National Soft Drink Association Dues, 1981–1986|
|1556||National Soft Drink Association, Forced Deposit Laws, 1985–1991|
Series 13.4. National Soft Drink Association, International Beverage Exposition and Conference (also known as Interbev), 1983–1998.
|1557–58||Interbev, 1983 (2 folders)|
|1559–61||Interbev, 1984 (3 folders)|
|1563–65||Interbev, 1986 (3 folders)|
|1566–68||Interbev, 1988 (3 folders)|
Series 13.5. National Soft Drink Association Publications, 1982–1994.
|1573||Buyers Guide, 1991–1994|
|1574–77||Directory of Members, 1982, 1984, 1985–1986, 1989–1994 (4 folders)|
|1578||NSDA Annual Meeting...Seminar Reprints, 1985|
|1579–80||NSDA Dateline, 1982–1986 (2 folders)|
|1581||NSDA Guide to the Labeling of Soft Drink Products, 1968, 1982|
|1582–84||NSDA Labor Letter, 1987–1999 (3 folders)|
|1585||NSDA Quarterly, 1982–1986|
|1586||Proceeding of the NSDA Legal Briefing Conference, 1979|
|1587||Promoting Recycling to the Public, 1985|
|1588||Soft Drink Lines, 1991–1994|
Series 13.6. State Organizations, 1981–2000.
Central Coca-Cola held memberships in state organizations where they held franchises. These groups were very concerned with recycling and preventing litter.
|1589||Keep Virginia Beautiful, Inc., 1983–1986|
|1590||Kentucky Beverage Industry Recycling Program, 1983–1984|
|1591||Maryland, Delaware, District of Columbia Soft Drink Association, 1994|
|1592||Maryland Soft Drink Association, Inc., 1983–1986, 1989|
|1593||Maryland Soft Drink Association Joint Meeting with the Virginia Soft Drink Association, 1990–1991|
|1594||The Ohio Coca-Cola Bottler's Association, 1985|
|1595||The Ohio Soft Drink Association, 1989|
|1596–99||The Pennsylvania Soft Drink Association, 1983–1994, 1999 (4 folders)|
|1600||Virginia Council of Coca-Cola Bottlers, 1983–1986|
|1601||Virginia Organized Industries for a Clean Environment, 1982–1984|
|1602–05||Virginia Soft Drink Association, 1981–1994, 2002 (4 folders)|
|1606–07||Virginia Soft Drink Association, Legislative Day, 1990–1995, 1999–2000 (2 folders)|
|1608||Virginia Soft Drink Association, Litter Control, 1981–1989|
|1609||West Virginia Beverage Industry Recycling Program, 1983–1985|
|1610–11||West Virginia Soft Drink Association, 1983–1994, 1998 (2 folders)|
Series 13.7. Miscellaneous Organizations, 1989–1993.
|1612||National Restaurant Association Hotel and Motel Show, 1989|
|1613||Soft Drink Association Dues, 1993|
Series 14. Sponsorships and Philanthropy, 1980–2002.
The line between philanthropy and sponsorship was often blurred when the bottling company donated money to schools to help secure exclusive rights to provide beverages on campuses. Mrs. Christian was a strong supporter of University of Virginia soccer for this reason.
Series 14.1. Sponsorship, Schools and Universities, 1985–2000.
|1614||Education Channel Support, 1992–1993|
|1615||James Madison University, Band Scholarships, 2001|
|1616||James Madison University, Corporate Sponsorship Agreements, 1994–1997|
|1617–31||UVA Athletics, 1985–2000 (15 folders) (See also Oversized Folder 1)|
|1632||UVA Coca-Cola Back to School Event, 1996|
|1633–43||UVA Coca-Cola Soccer Classic, 1985–1998 (11 folders)|
|1644–45||UVA Coca-Cola Youth Day, 1986–1988, 1993 (2 folders)|
|1646||UVA Coca-Cola Youth Day Report, 1997|
|1647||UVA Women's Coca-Cola Soccer Classic, 1997|
|1648–49||UVA Cavalier Corner, 1997–2002 (2 folders)|
|1650||UVA Children's Medical Center, 1988, 1997–1998|
|1651||UVA Klöckner Stadium Fundraising, 1988–1991|
|1652||UVA President's Report, 1996–1997|
|1653||UVA Request for a Proposal for Athletic Beverage Rights, 1994–1996|
|1654||UVA Sports Sponsorships, 1985–1991|
Series 14.2. Philanthropy, 1980–2002.
Mrs. Christian enjoyed contributing to the communities where her company held Coca-Cola franchises and Richmond, Virginia where her company was headquartered and she resided. The Lima, Staunton, and York Bottling Companies took part in so many philanthropic events within its own community they warranted a separate file. Other local philanthropic events that took place in the franchise territories can also be found in the bottling location historical series below.
|1655||Adopt a Highway, Cumberland, Md., 1990|
|1656||Amateur Athletic Union, Sunshine Basket-bowl, 1989|
|1657||The Benwood Foundation, 1996|
|1658||Bridgewater Healthcare Foundation, 1990|
|1659||Carpenter Center for the Performing Arts, 2001|
|1660||Central Virginia's Public Broadcasting, 1992|
|1661||Children's Miracle Network Telethon, 1987|
|1662||The Coke Plant Museum, Chattanooga, TN, 1991|
|1663||Collegiate School, 1995|
|1664||Community Free Clinic, Hagerstown, Md., 2002|
|1665||Corporate Giving, 1988–1990|
|1666||Department of Corrections, Reception and Diagnostic Center, Bon Air, Va., 1989|
|1667||Fork Union Military Academy, 1984–1989 (See also Box 86 Oversized)|
|1668||Frontier Culture Museum, 1990, 2002|
|1669||Hands Across America, 1986|
|1670–72||Keep America Beautiful, 1985–1993 (3 folders)|
|1673||Lima, Ohio, Coca-Cola Bottling, 1984–1998|
|1674–75||Montpelier, 1986–1988 (2 folders)|
|1676||Northern Virginia 4-H Educational Center, 1989|
|1677||St. Christopher's School, 2001|
|1678||The Schmidt Museum of Coca-Cola Memorabilia, 1996|
|1679||Shenandoah Shakespeare, 2002|
|1680||The Space Academy, 1989|
|1681||Staunton, Va., Coca-Cola Bottling, 1991|
|1682||Vicki (Via) Dotson Memorial Leukemia Foundation Golf Tournament, 1981–1984|
|1683||Virginia Ducks Unlimited, 1999–2001 (See also Box 86 Oversized)|
|1684||The Virginia Museum of Fine Arts, The Council, 1980?, 2002|
|1685||Westminster Canterbury, 1980–1983|
|1686||Woodrow Wilson Birthplace, 2002|
|1687–88||York, Pa. Coca-Cola Bottling, 1990–1999 (2 folders)|
|1689||Miscellaneous Philanthropy, 1985–1990, 2001–2002|
Series 15. Historical Materials, 1908–2001.
These materials relate primarily to the different bottling plant locations scattered throughout a five-state area, including Maryland (Cumberland, Hagerstown, and Oakland), Ohio (Lima), Pennsylvania (Chambersburg, Harrisburg, Williamsport, and York), Virginia (Charlottesville, Harrisonburg, Richmond, Staunton, and Winchester), and West Virginia (Fairmont and Romney). Included are photographs, memorabilia, audio-visual, and published materials.
Series 15.1. Bottling Locations, 1919–2001.
These files contain information about the communities that surrounded the bottling plants and historical photographs (many undated). The files may have been assembled to help create a perspective on the company's history. Betty Sams Christian believed that her company's franchises should contribute to their communities and often donated her own money to local causes. The file on Fairmont, West Virginia (folder 1694) contains an interesting group of papers concerning preparations for Mary Lou Retton Day, a celebration for the gymnast on her return to her hometown from the 1984 Olympics in Los Angeles. The Williamsport, Pa. files (folder 1703–1704) contain programs for the Little League Baseball World Series which was held in the area. The Harrisburg, Pa. file (folder 1696) contains an oversized panoramic photograph of the plant. Harrisburg was apart of the larger Crass plant system that went with the Crass family, and did not become a part of the franchise group under Walter L. Sams's control in 1951. Retirement parties for employees are documented in some of the location files, employees whose bottling franchises could not be identified were placed in the miscellaneous file.
|1690||Central Coca-Cola Bottling Headquarters/Richmond Coca-Cola Bottling Works, 1925–1927, 1981–1995|
|1691||Chambersburg, Pennsylvania, 1984–1988|
|1692||Charlottesville, Virginia, 1970, 1982–2001|
|1693||Cumberland, Maryland, 1982–1989, 1996|
|1694||Fairmont, West Virginia, 1978, 1984–1988, 1996|
|1695||Hagerstown, Maryland, 1954–1983|
|1696||Harrisburg, Pennsylvania, n.d. (Filed in Oversized Folder 2)|
|1697||Harrisonburg, Virginia, 1940–1970, 1982–1989|
|1698||Lima, Ohio, 1984–1985|
|1699||Oakland, Maryland, 1983–1985|
|1700||Romney, West Virginia, 1982–1996|
|1701–02||Staunton, Virginia, 1919, 1957, 1970, 1982–1997 (2 folders) (See also Box 86 Oversized)|
|1703–04||Williamsport, Pennsylvania, 1983–1991, 1997 (2 folders)|
|1705||Winchester, Virginia, 1957–1966, 1981–1985 (See also Box 86 Oversized)|
|1706||York, Pennsylvania, 1982–1991, 1996|
|1707||Miscellaneous Employee Retirement Parties, 1984–1985|
Series 15.2. Bottling Location Anniversaries, 1977–1989.
These files offer a wealth of information about the confusing individual histories of the Coca-Cola franchises held by the Crass/Sams/Christian families. The Harrisburg, Pennsylvania plant anniversary file shows how the franchise run by James E. Crass's grandson celebrated its anniversary.
|1708||Coca-Cola Bottling Anniversaries, Research on|
|1709||"A Coca-Cola Scrapbook" 1983 (features Staunton, Harrisonburg, and Charlottesville)|
|1710||Harrisburg, Pennsylvania, 75th Anniversary, 1977|
|1711–14||Staunton, Virginia 75th Anniversary, 1983 (4 folders)|
|1715–16||Williamsport, Pennsylvania 75th Anniversary, 1987 (2 folders)|
|1717–18||York, Pennsylvania 75th Anniversary, 1983, 1989 (2 folders)|
|1719||Miscellaneous Anniversary Research, 1980–1982, 1989|
Series 15.4. Conferences and Commemoration Dinner Programs, 1939–1953 (includes photographs, where available)
|1720||Convention of Coca-Cola Bottlers, Program, 1948 March 8–11|
|1721||Dinner, Walter L. Sams and Managers, Traymore Hotel, Atlantic City, N.J., 1941 (See also Box 86 Oversized)|
|1722||General Conference of Bottlers of Coca-Cola, Program, 1939 February 15–17|
|1723||Golden Anniversary Dinner, Coca-Cola Bottling Co. (Thomas) Inc., Program, 1949|
|1724||Harrison Jones Testimonial Dinner, Program, 1953|
Series 15.5. Photographs and Prints, 1910–1965.
This collection of photographs and prints features images of many men significant in the leadership of the Coca-Cola Company. Harrison Jones (folder 1739) was the Coca-Cola Company's fourth chairman. George T. Hunter (1738) was head of the Coca-Cola Bottling Company (Thomas), one of the largest suppliers of Coca-Cola syrups to bottlers in history. Ernest Woodruff (folder 1743) bought the Coca-Cola Company in 1919 with an investor from the Candler family.
|1725||Bottling Works Scrapbook, 1932–1955|
|1726||Candler, Asa G., 1929|
|1727||Coca-Cola Bottling (Thomas) Inc., 1942, 1965|
|1728||Coca-Cola Bottlers Conference, 1934 (Filed in Oversized Folder 2)|
|1729||Coca-Cola Bottlers Convention, 1928, 1948 (Filed in Oversized Folder 2)|
|1730||Coca-Cola Convention, 1910|
|1731||Coca-Cola Spotlight Band Broadcast from the Presidential Room, Statler Hotel, Washington, D.C., Photos, 1943|
|1732||Crass, James E.|
|1733||Crass, James E., Richmond Coca-Cola Bottling Plants, Inc. Historical Room In Memory of Mr. and Mrs. James E. Crass, ca. 1960|
|1734||Dinner, Gridiron Dinner for Walter L. Sams, Ambassador Hotel, Atlantic City, N.J., 1937 (Filed in Box 86 Oversized)|
|1736||Forio, Ed, Jr., 1960|
|1737||Grocery Store Coca-Cola Displays, 1940s|
|1738||Hunter, George T., 1947–1950 (Filed in Box 86 Oversized)|
|1739||Jones, Harrison, n.d. (Filed in Box 86 Oversized)|
|1740||Sams, Walter L., 1935–1942 (See also Box 86 Oversized)|
|1741||Service Awards, 1960s?|
|1742||Virginia Bottler's Protective Association, 1923–1925 (See also Box 86 Oversized)|
|1743||Woodruff, Ernest, n.d. (See also Box 86 Oversized)|
|1744||Miscellaneous Unidentified People (See also Box 86 Oversized; Oversized Folder 2)|
|1745||Miscellaneous Photographs and Prints (See also Box 86 Oversized)|
Series 15.6. Miscellaneous Historical Materials, 1908–1981.
The Blue Ridge Bottling Works, Inc., Stock Certificates (folder 1746), document the holders of the company prior to the purchase by Walter L. Sams and his father-in-law James E. Crass in 1919.
|1746||Blue Ridge Bottling Works, Inc., Stock Certificates, 1908–1917|
|1747||Coca-Cola Advertising Mimeographs, 1940s or 1950s?|
|1748||Coca-Cola Music, 1942–1981|
Series 15.7. Audiovisual Materials, 1940s–2001.
The materials below are samples of audiovisual materials of a historical nature which duplicate the collections at The Coca-Cola Company archives in Atlanta, Georgia. The collection was culled because access could not be provided to all formats. The inventory of all audiovisual items can be found in the control file for the collection and accessed through the reference librarians. The audiovisuals are sorted by container, and alphabetically by format. Items are shelved immediately following box 79.
LP Records (listed alphabetically by title)
Coca-Cola Themes, 12", D' Arcy Advertising Co.
Coca-Cola in Wartime, 1940s, 12", The Coca-Cola Co., Columbia Recording Corporation, all records have 2 sides except record 4 (7 parts), title same for all records.
The Grip of Leadership, 1961, 12", The JAM HANDY Organization, Manufactured by RCA Victor Custom Records
The Product Speaks: 1951 Parent Bottler Con., 1951, 16", The JAM HANDY Organization
Refreshment Time Melodies Presented by Singing Sam: A Souvenir Album for Bottlers of Coca-Cola (in special jacket), 10", 4 discs, 8 parts, Sound Studios of New York Inc., Artists: The Moon Fell in The River, Parish and De Rose from It Happens on Ice; We Could Make Such Beautiful Music, Sour and Manners; Waiting at the End of the Road, Irving Berlin; Little Old Lady, Hoagy Carmichael, From The Show Is On; Smiling Through, Arthur Penn; Moonlight and Roses, Moret, Lemare, and Black; Somebody Else, Not Me, McDonald and Hanley from Broadway Brevities of 1920; Casey Jones, Seibert and Newton;
[The spots on this record are from a transcription], 6 1/2", The Coca-Cola Co., 3 copies
Tab, 1964, 12", McCann-Marschalk Co., Inc., 1964 March
Tab, Fanta Beverage Company*, 1964, 12", McCann-Marschalk Co., Inc., 1964 June, transcription of record included (2 copies)
Talk Profits, 3 Discs, 6 parts, 12", Sound Studios of New York, Inc., Recorded by Harrison Jones Exec. Vice President, Coca-Cola Company. Parts: Talk Profits, The Recipe of Success, Service with a Smile, Give My Friend a Job, "A" Stands for Advertising (Part chipped off of the record), Home Sweet Home
Things go better with Coke, 7", Special Orchestrated Version and 60 second jingle
This Week Magazine, Edwin Diehl, Promotion Manager, Indoor Picnic by Coca-Cola, 7"
Joie Chitwood Thrill Show, Williamsport Coca Cola, 1979
(listed alphabetically by title and date; asterisks represent tapes with additional documentation in the collection control file)
Bottler Strategies for Buying, Selling, and Staying*, n.d.
Coca-Cola Bottlers' Meeting, 1985
Major Trends Affecting Coca-Cola Bottler Values, 1995
Staunton, Virginia, 75th Anniversary...Comments of Betty Sams Christian, 1983
The Talking Vender for Coca-Cola*, 1983
(listed by title, number of copies, and date; asterisks represent tapes with further documentation in the collection control file)
The Coca-Cola Company Civic Action Network, "Always involved, Always Coca-Cola," 1994
Phil Mooney/Coke Norman Rockwell Painting, Today Show, 2001
Sunkist 1987 Bottler Meeting, 1987
Demolition of Oakland, Maryland Bottling Plant, 1997* (Filmed by Lois B. Wessler, ca. 1995–1996; tracking damaged by video still viewable)
Beta Max/Cam and Unusual Tape Recording Mediums
(asterisks represent tapes with additional documentation in the control file)
Ed Mellett, Bottler Message, 1987
Edwin R. Mellett, Bottler Message-Maintaining Momentum, 1986
Fairmont Coca-Cola Opening, 1986
Jim Craig "American Heroes" Bottler Presentation*, 1980?
A Message to Coca-Cola Bottlers From Ike Herbert, 1988
NSDA Souvenir Atlanta, 1978
York Plant, W-4 Forms, Training Film, 1985
Coca-Cola Conservation, 1957?, 16mm
Lucky You, 1959, 16 mm
Part III. Personal Papers.
Series 16. Walter Lee Sams Papers, 1908–1965
A large amount of the contents of this group of papers regard Walter L. Sams's (1886–1965) employment with the Coca-Cola Company as a Sales Representative. Sams primarily sold Coca-Cola syrup to soda fountains in Virginia, West Virginia, and Tennessee from 1914 until 1917 when he left the company for military service. After being discharged from the military he joined James Crass's soda bottling plants headquartered in Richmond and married Mr. Crass's daughter Lottie. The Coca-Cola Company sales representative job involved distributing advertising materials (posters, calendars, etc.) to Coca-Cola soda vendors, organizing the painting of advertising on buildings and windows in his territory (Employment records from Coca-Cola sign painter R. H. Kemper [folder 1749]), to police unauthorized "jobbing," and misrepresentation of the Coca-Cola brand (substituting), along with selling the Coca-Cola syrup. Some proprietors of soda fountains, pharmacists and confectioners from Virginia are represented in the correspondence. Also, legal correspondence is included from the Coca Cola Company's lawyers at Candler, Thomson, and Hirsch. Notable correspondents include Asa Candler (founder President), Samuel Candler Dobbs (Vice President), Charles H. Candler (President), William Candler (Secretary/Treasurer), with the majority of correspondence between Sams and Barton S. McCash (Vice President of Advertising). Of particular interest is the corporate resignation letter of Coca-Cola Company founder and President Asa G. Candler in 1916 February 1. There is correspondence stemming from the sugar shortage starting in 1917 because of World War I rationing. Coca-Cola was highly rationed and Sams attempted to place orders with the company that could not be fulfilled (letters starting 1917 November 28 thru 1918). Also included are some discussions of the federal war tax and how it was to be assessed in a letter dated 1917 October 16. Copies of some of Sams's correspondence are also included along with annotations on letters.
Series 16.1. The Coca-Cola Company, 1917–1930.
|1749||Kemper, R. H., Weekly Employment Record of 1917 July|
|1750–56||Sams, Walter L., Correspondence, 1908, 1914–1918, 1930 (7 folders)|
Series 16.2. Financial Materials, 1919–1947.
|1757||Financial Statement, 1933|
|1758||Personal dividends declared per quarter, 1945–1947|
|1759||Statement of assigned accounts in American Bank and Trust Co., 1940|
|1760||Stock Certificates of W. L. Sams, 1923–1938|
|1761||Stock Dividends, 1939–1947|
|1762–64||Tax Records, 1919–1926, 1931–1932, 1941, 1944 (3 folders)|
Series 16.3. Legal materials, 1931–1962.
|1765||Agreement concerning debt of R. W. Amerson (of Cambridge Coca-Cola of Ohio) to Walter L. Sams, 1931–1934|
|1766||Agreement between Henry F. Vaughan and Walter L. Sams for capital stock of the Frederick Coca-Cola Bottling Co., 1931–1935|
|1767||Cancelled notes, 1931–1940|
|1768||Last Will and Testament, 1964 March 6|
|1769||Legal Documents concerning lot located at 1811 Maple Shade Lane, Henrico County, Va., of R. Lee Crafton, 1938–1942|
|1770||Property agreement concerning lot at 3123 West Broad Street, Richmond, Va., 1952|
Series 16.4. Miscellaneous, 1906–1965.
|1771||Certificates, 1918–1953 (See also Box 86 Oversized)|
|1772||Condolence Letter, Byrd, Harry F., 1965 (for W. L. Sams)|
|1773||"Do You Play Bridge," Joke, n.d.|
|1774||Social societies, dues, 1960s|
|1775||Miscellaneous, 1906, 1930|
Series 17. Lottie Crass Sams Papers, 1924–1987.
Lottie C. Sams (1894–1984) was the daughter of prominent Richmond soda bottler James E. Crass. She married Walter L. Sams after her father hired him to work for his company around 1919. She held an important role in the company's history. She controlled the majority of stock in the company after her husband died in 1965, and could vote as she or her proxy saw fit at stockholder's meetings. Betty Sams Christian held Lottie's proxy from 1979 until the older woman's death in 1984.
Series 17.1. Financial materials, 1924–1987.
|1776||Income Tax Refund, 1987|
|1777–78||Tax Records, 1924–1926, 1931, 1941, 1944 (2 folders)|
|1779||Valuations of stock, 1983–1985|
Series 17.2. Check Register, Ledgers, 1945–1976.
Check register and ledgers kept by Lottie C. Sams, track household purchases, loans (some made to different bottling franchises), dividend payments, charitable contributions, and estates. Ledger, 1971–1972, was kept while Lottie C. Sams may have been a member of Ginter Park Garden Club, and documents club dues, costs for luncheons, disbursements, and savings.
|1780a||Check Register, 1953–1955|
Series 17.3. Will, 1976.
|1785||Last Will and Testament, 1976 September 21|
Series 18. Betty Sams Christian Papers, 1942–2003.
Betty Lee (Sams) Christian (1922–2006) was the daughter of Walter L. Sams and Lottie C. Sams. She was born in Staunton, Virginia and raised in Richmond in one of the most prominent Coca-Cola Bottling families on the East Coast. Her grandfather James E. Crass at one time held 42 Coca-Cola bottling franchises. She graduated from Hollins College in 1943 and graduated with a master's in social work from Columbia University in 1946. She married Langdon T. Christian, member of a prominent Richmond family that ran a mortuary service, around 1946. Langdon worked for Betty's family business, and eventually took over the company when her father died in 1965. The couple raised three sons, Langdon IV, W. Lee, and Mark. When the couple divorced and Langdon retired from Central Coca-Cola Betty took over the company and ran it until her retirement in 2003. Betty Sams Christian was a shareholder and invested a large amount of money in the Le Bleu Corporation.
Series 18.1. Financial Materials, 1962–1963 and 2002.
|1786||Consolidated Statement of Aeltus Trust Accounts, 2002|
|1787||Notice of Annual Meeting of Shareholders and Board of Directors of Le Bleu Corporation, 2002|
|1788||Washington Full Line Vending Corporation and Washington Vending Corporation, 1962–1963|
Series 18.2. Tax returns, 1943–1945, 2001.
|1789||Christian, Betty S., 1943–1945, 2001|
|1790||Sams, W. L., Testamentary Trust, 2001|
|1791||Walesa Corporation, 2001|
Series 18.3. Miscellaneous, n.d., 1989–2003.
|1793||Christmas Cards, 2001|
|1794||Country Club of Virginia, 2002–2003 (programs)|
|1795||Name tags, n.d.|
Series 19. Langdon Taylor Christian III Papers, 1944–1982.
Langdon T. Christian III (1921–2005) was a member of a prominent Richmond family who owned the Christian Funeral Home. He attended the University of Virginia and served in the U. S. Navy during the World War II. The personal papers from Langdon T. Christian concern his work as a Sales Manger in the National Sales Division for The Coca-Cola Company from approximately 1946–1948. Mr. Christian may have had help from his father-in-law, Walter L. Sams, in obtaining his job, as he held a similar position with the Coca-Cola Company in the late 1910s. The Sales Manager Correspondence and Materials files include correspondence, publications, and photographs from his work with the Coca-Cola Company (folders 1796–1799). A great portion of his sales correspondence involves selling coca-cola to movie theaters and grocery stores. The Territory Listings files are an accounting of all businesses by city and county in the areas where Langdon T. Christian III managed sales along with an estimate of how many people the company employed (folders 1800–1805).
Series 19.1. The Coca-Cola Company, 1944–1948.
|1796–99||Sales Manager Correspondence and Materials, 1944–1948 (4 folders)|
|1800–03||Territory Listings, Virginia, 1947–1948 (4 folders)|
|1804||Territory Listings, West Virginia, 1946|
|1805||Territory Listings, multiple states, 1946–1947|
|1806||Travel, Expense Receipts, 1947|
|1807||Miscellaneous Sales Manager Notes, 1946–1947|
|1808||Miscellaneous Manuals and Publications, 1947|
Series 19.2. Pension Records, 1966–1982.
|1809||Pension Records, 1966–1982|
Series 19.3. Miscellaneous, 1944–1978.
|1810||Correspondence, Personal, ca. 1965–1968|
|1811||Extortion Investigation, 1978 February|
|1812||Memberships and Other Cards, 1944–1947|
|1813||Motion for Substitution of Trustee for Mark A. Christian and Appointed L. T. Christian III Trustee of the Emma W. Crass Trust, 1967|
|1814||Sigma Phi Epsilon Journal, 1949 February– April|
Oversized Materials (Filed separately)
The following materials are too large to be located in the standard folders, and thus removed to two oversized storage locations. The first is box 86 of the collection. The second category of oversized is located in a flat file storage drawer in the Reynolds Business History Center manuscripts storage. In each case, the folder from which the item was removed, or in which it would normally appear in the arrangement of the collection is noted.
Oversized in Grey Box
Series 10: Operations materials
Bottling locations and sales centers
|779b||Photograph, unidentified bottling location, n.d.|
Series 11: Marketing and sales promotions
|1023||Promotional Calendar, "Coca-Cola '84, The Taste of Victory!," 1984|
Series 12.1: Coca-Cola Publications
|1173||"Continuous Quality: Coca-Cola Posters," 1947|
|Folder 1175||Daytime Radio and increased sales volume, 1948?|
|Folder 1182||"It's Their School . . . but Your Market," 1947|
|Folder 1187||"Marketing Planner," 1967|
|Folder 1189||"More Power from Radio: To Penetrate your Major Markets," 1947–48|
|Folder 1212||"Servicing the White Cooler for Coca-Cola," 1946|
Miscellaneous Coca-Cola Company posters and publications
|1225||"If you want to help keep America clean buy Coca-Cola in returnable bottles," n.d.|
|1229||"Radio Window Streamers," 1945?|
Series 12.2: Non-Coca-Cola Publications
Miscellaneous Non-Coca-Cola posters and publications
|1515||"Is it better to be the best you can be or the biggest you can be? A & W beverages, Inc." n.d|
|1516||"Think: Learn to use the Power Words!" n.d.|
Series 14.2: Sponsorship and philanthropy
|1667||Photograph, Fork Union Military Academy, Track Team, 1988 (signed with note by Coach Fred Hardy)|
|1683||Laminated article, The Old Rig, "Betty Christian, Central Coca- Cola and DU" Ducks Unlimited, 1999|
Series 15: Historical materials
|1701||Staunton Coca-Cola Bottling Works, n.d.|
|1705||Winchester Coca-Cola Bottling Works, n.d.|
|1705||Winchester Apple Blossom Festival Coca-Cola Float, 1967 May 5|
Dinner Programs and Photographs
|1721||Photograph, Dinner, Walter L. Sams and Managers, Traymore Hotel, Atlantic City, N. J., 1941 November 5 (2 copies, background of photo shows sign "Defend Your Country Enlist U. S. Army" with Sams's face superimposed)|
|1734||Photograph, Dinner, "Gridiron Dinner for W. L. Sams," Ambassador Hotel, Atlantic City, N. J., 1937 January 17 (2 copies)|
Historical Photographs and prints
|1738||Photograph, Hunter, George T., signed "George T. Hunter Compliments of the Coca-Cola Bottling Co. (Thomas) Inc.", n.d.|
|1739||Photograph, Jones, Harrison, signed "Most Cordially Harrison Jones," n.d.|
|1740||Photograph, Sams, Walter L. in a Coca-Cola Bottle (created by manager of Charlottesville, Va., Coca-Cola Bottling Works, Lamar H. Timmons), n.d.|
|1742||Photograph, Virginia Bottler's Protective Association, 1925|
|1743||Print, of Woodruff, Ernest, n.d.|
Miscellaneous Photographs and Prints
|1745||Photograph, Commemorative Coca-Cola Bottle, n.d.|
|1745||Print, "Wherever you go you will find at all fountains Coca-Cola 5 cents...," n.d.|
Series 16: Walter Lee Sams Personal Papers
|1771||Photograph, "The Coca-Cola Company, Our Roll of Honor" featuring "W. L. Sams," 1918|
|1771||Certificate, Shriner's Hospitals for Crippled Children, "Permanent Contributing Member," n.d.|
|1771||Certificate, Smithsonian Institution, Patron, Walter L. Sams, n.d.|
Flat File Storage
Oversize Folder 1
Series 10: Operations materials : Bottling locations and sales centers
|764||Drawing, Proposed Bottling Facility for Coca-Cola by Perini Construction, Hagerstown, Md., n.d.|
|779b||Photograph, Unidentified bottling location, n.d.|
Series 12: Publications : Miscellaneous Coca-Cola Company posters and publications
|1224||Poster, "Cool Under Pressure (Magicans)," 1990 (In-plant poster, not for retail use, 2 copies)|
|1226||Poster, "Keep Your Winners Upfront, Rotate Your Stock," 1990 (In-plant poster, not for retail use, 2 copies)|
|1227||Poster, "Magicans," 1990 (In-plant poster, not for retail use, 2 copies)|
|1228||Poster, "Magicans, New Kids on the Block," 1990 (In-plant poster, not for retail use, 2 copies)|
Series 14.1: Sponsorship, schools and universities
|1617||Poster, University of Virginia Soccer Schedule, 1985 (featuring Co- captains Rob Steward and Jeff Gaffney)|
|1620||Photograph, Virginia Soccer, 1989|
|1622||Poster, "Bringing You the Best Soccer Virginia," University of Virginia soccer schedule (poster features Ben Crawley), 1991|
Oversize Folder 2
Series 15: Historical materials : Historical photographs
|1696||Photograph, Harrisburg, Pa., Coca-Cola Bottling Works, n.d.|
|1728||Photograph, Coca-Cola Bottlers Conference, Hotel Ambassador, Atlantic City, N.J., 1934 January 22–23|
|1729||Photograph (Panoramic), Coca-Cola Bottlers Convention, Ambassador Hotel, Atlantic City, N.J., 1928 January 26–27|
|1729||Photograph (Panoramic), Coca-Cola Bottlers Convention, Convention Hall of Atlantic City, N. J., 1948 March 8–11|
|1744||Photograph, unidentified group of men in front of unidentified Coca- Cola b|
Processed by Laura E. G. Stoner
© 2008 By The Virginia Historical Society. All rights reserved.